Covers Sell

Covers Sell

Classic Profile

Posted by Scott On June - 30 - 2016

The August 2016 issue of Horse Sport is set to hit newsstands on July 25th, 2016.

Art Director Sieu Truong has created an elegant, timeless, “classic profile” cover.  This angle shows off the muscular pose of the horse, and the fabulous posture of the rider.

With the rider’s head gear gently kissing the logo, the horse’s tail bleeding deftly off the left hand side, and the red ribbon in the upper right corner working its magic, this cover has achieved the “layering” that gives it pop in all the right places.

Lots of juicy benefit-oriented hooks, but the main image remains the focus and is clean and uncluttered.

Horse Sport is on a roll: 16 issues in a row have sold more copies than prior year’s issue in the respective time slots.

In 2015, newsstand sales spiked 158%!  Plus, this lift was achieved while raising the cover price to $5.99 from $4.95…an increase of 21%.  This combined resulted in a 212% lift to newsstand revenues.

 

2016 Aug

 

2016 Feb (Small)2016 Jun (Small)

 

 

Leave a Reply

Sponsors

About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

Twitter

    Photos

    Activate the Flickrss plugin to see the image thumbnails!