Covers Sell

Covers Sell

Caitlyn (Bruce) is Back

Posted by Scott On June - 29 - 2016

cover_of_the_week-125x125Caitlyn Jenner (formally Bruce Jenner) poses for Sports Illustrated, with her gold medal, to celebrate the 40th Anniversary of Olympic win in the decathalon at the Montreal Games in 1976.

Apparently, the medal typically resides in her “nail drawer” now.   Jenner is 66 years old.

The cover features a strong sky bar sell for the main feature, a cut out of an old SI cover, and a gold Double Issue stamp in the upper right area, plus good use  of the “real estate” on the left hand side.

Look for sales to spike.

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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