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Covers Sell

Orlando

Posted by Scott On June - 15 - 2016

cover_of_the_week-125x125People magazine’s June 27th, 2016 cover is a welcome approach to covering the appalling hate crime/mass murder in Orlando this week.

Rather then focusing on the terrorist or his despicable deed and the horrific carnage, People gives us something positive to focus on:  the human beings whose lives were stolen.  Better to glorify the victims, not the hater.

Too often, in the aftermath of these outrageous mass murders, all we get is an overdose of details about the terrorist’s life, and what might have caused him to act out.  Then we get the political spin from the pro & con gun control professionals. And inevitably arguments about immigration.  So tiresome, so boring, and so missing the mark.

Anderson Cooper of CNN did a moving tribute to the victims too.  He read out their names, one by one, with little details about their lives…incredibly powerful.

http://www.cnn.com/2016/06/13/us/anderson-cooper-reads-orlando-shooting-victims-names/

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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