Covers Sell

Covers Sell

Azure’s 30th Anniversary Issue Sells

Posted by Scott On June - 14 - 2016

check_mark_125x125The May 2015 issue of Azure was their 30th Anniversary issue, which I selected as the Cover of The Week.  So, how did it do?

  • It outsold the issue that came before it by 58%.
  • It outsold the issue that came after it by 70%.
  • It outsold the issue from the prior year in the same time slot by 53%

Congratulations to Azure!  Thirty years of success is totally  worth celebrating!

The only issue in 2015 that outsold the Anniversary issue was the annual Houses issue, which was also a Cover of the Week.

  • It outsold the issue before it by 32%.
  • It outsold the issue after it by 107%.

30th Anniversary (Small)

Jan 2015 (Small)






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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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