Back on January 22nd, 2016, I posted Maclean’s February 1st, 2016 issue, Trump for Dummies, Cover of the Week. So, how did it sell?
It outsold the cover before it by 32%.
It outsold the cover that followed it by 24%.
A very good result…but not a great result. Great results were achieved by someone else in 2015. Guess who? We’ll post that soon.
Activate the Wp-cumulus plugin to see the flash tag clouds!
Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.