Covers Sell

Covers Sell

Trump Sells for Time

Posted by Scott On May - 26 - 2016

check_mark_125x125Back on August 26th, 2015, I posted Time magazine’s August 31st, 2015 issue, featuring Donald Trump, as the Cover of the Week.

So, while Time certainly wasn’t thinking about its Canadian newsstand sales as the reason for this choice, how did it sell in Canada?

It sold 5,230 copies, which was the second best result on the first twenty-six covers of the year!  It outsold the issue before it by 60%, and on the issue that followed it by 120%.

Only 3 other covers in 2015 outsold it in Canada.

  • Trump outsold Bernie Sanders (Sep 28th 2015) by 70%.
  • Trump outsold The Pope (Oct 5th 2015) by 122%.

Deal With It…indeed.

I guess the take away is that nice guys finish last.

trump-cover-final (1)

 

Bernie Sep 28th 2015Pope Oct 5th 2015

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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