Covers Sell

Covers Sell

Cool was Good, But Weed was Better

Posted by Scott On May - 20 - 2016

check_mark_125x125Back on October 28th, 2015, I posted the November 2015 issue of National Geographic as the Cover of the Week.  So, how did it perform in Canada?

Well, it outsold the November 2014 issue (by a smidge)…15,772 copies compared to 15,497 last year…a gain of 275 copies or 1.8%

So what was the biggest selling issue of National Geographic in Canada?

The June 2015 issue which sold 28,247 copies at a 52.1% sell-thru.

Wow…now that’s far out and very cool.

Nov 2015Jun 2015

 

 

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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