Covers Sell

Covers Sell

Power @ 100%

Posted by Scott On May - 20 - 2016

The Summer 2016 issue of Dirt Trax is scheduled to hit newsstands on June 27th, 2016.

Art Director Andrew Knor has created the first cover in Dirt Trax’s history that features a dark blue background, as opposed to the usual outdoor backgrounds that come with shots from the field.

The colored background method is a technique that Cosmopolitan made an iconic part of the their brand.  Recently I posted an example of Modern Dog using this technique, which appears to have worked well for them too.

 

Vol 17 #4 (Small)

 

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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