Covers Sell

Covers Sell

Modern Dog Roars

Posted by Scott On May - 11 - 2016

check_mark_125x125The Winter 2015 issue of Modern Dog was a huge success in both Canada and the United States..  In Canada, sales are up 51.4% from the same issue last year!   That’s very impressive. In the USA, sales are up 66%.  At Barnes & Noble, sales were up 80%!

I like the solid colour background (if it works for Cosmo…) and that the focus is on the dog, rather than the owner.

Congratulations to Modern Dog for a great issue!

 

Winter 2015                                                                                  Winter 2014

2015 Winter2014 Winter

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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