Covers Sell

Covers Sell

Atomic Ranch has New Look

Posted by Scott On May - 6 - 2016

thenandnow_125x125One of my favorite magazines in the Homes category is a magazine called Atomic Ranch.  Their tag line:  Mid Century Marvels, gets to the nub of what the magazine’s editorial focus has been.  The magazine was recently sold by the original founders to Engaged Media, Inc.

The new management has come out with their first “Special Issue”, which is called “The Renovation Guide”, and is it ever impressive.  The magazine is 134 pages thick, and is packed with before and after shots of six recently renovated homes.

The magazine’s cover, and interior layouts have been redesigned to be much less quirky, and more akin to what you’d find in Dwell.  It appears that they want to broaden the appeal of this niche magazine so that it not only appeals to the purists, but to anyone with an eye to modern design.

The magazine retails for $14.99 in Canada.  I urge you to pick up a copy.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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