Covers Sell

Covers Sell

Beaver with Attitude

Posted by Scott On April - 21 - 2016

The Jun/Jul 2016 issue of Canada’s History is going to feature two covers…one for Quebec to Newfoundland, and another for the rest of Canada.

The original plan was to go with a classic military history cover, which almost always works well for Canada’s History.  But after reading the draft copy of Roy MacGregor’s article (on the essence of being Canadian), the team decided it too would have great appeal as a cover feature. Plus, we could have fun doing an unconventional cover, featuring an illustration.

A tip of the cap to the team:  Melony Ward, Publisher, Mark Reid, Editor, James Gillespie, Art Director, Karen Simpson, Design Consultant, and Danielle Chartier, Circulation Manager.

2016 junjulbeaver (Small)


2016JunJulFinalWar (Small)

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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