Covers Sell

Covers Sell

Meryl Streep

Posted by Scott On April - 18 - 2016

cover_of_the_week-125x125The May 2016 issue of Vanity Fair looks like a winner.

This classic profile shot of the actress, proves that a black & white cover can indeed be extremely powerful.

The 172 page thick magazine is a great value at just $5.99.



2016 May (Small)

Guess which of these 4 covers from 2015 sold the best to worst here in Canada?


Jan 2015                                                   Jun 2015

2016 Jan2016 Jun



Sep 2015                                                     Dec 2015

2016 Sep2016 Dec


Answers Here:

  1. Jun 2015 (Caitlyn) sold 45,705 copies at a 55% sell-thru
  2. Jan 2015 (Cooper) sold 30,768 copies at a 38% sell-thru
  3. Sep 2015 (Swift) sold 30,414 copies at a 40% sell-thru
  4. Dec 2015 (Murray) sold 17,170 at a 23% sell-thru

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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