Covers Sell

Covers Sell

Creative Scrapbooker’s Summer Issue Sizzles

Posted by Scott On April - 15 - 2016

Creative Scrapbooker’s Summer 2016 issue is set to hit newsstands on May 30th, 2016.  This high-quality quarterly publication (perfect bound, over-sized trim, 148 pages thick, retails for $11.99), published out of Calgary, Alberta, has been on a roll.  In 2015, newsstand sales were up 16%.  And the last 6 issues in a row have all posted gains!

Effective with the Spring 2016 issue, Creative Scrapbooker has entered the USA market, with a test at Barnes & Noble.  Scan data shows that after just 5 weeks on sale we have already sold over 40% of the copies distributed, with 7 more weeks to sell even more.

Checkout their Canadian and USA covers:

2016 Summer Canada (Small) (2)

2016 Summer USA (Small)

 

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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