Covers Sell

Covers Sell

Modern Cat on the Prowl

Posted by Scott On May - 4 - 2016


check_mark_125x125I’ll bet you didn’t know that Modern Cat  magazines is Canadian.  This title is perfect bound, has glossy covers, and it is nice and thick. Canadians should take pride that this home-grown title is also posting some eye-popping sales in the USA too.

Modern Cat is published twice a year, and retails for $5.95.

Here in Canada, the Fall/Winter 2015 issue sold thru at an impressive 42%, and sales were up by 26.7% from prior year! Their Spring/Summer 2015 issue sold thru at a solid 36%, and sales were up 50%!

In the USA, the Fall/Winter issue sold-thru at  33%, and sales were up 45%.  While the Spring/Summer 2015 issue sold-thru at an impressive 38%, and sales were up by 125%! Extremely impressive!

The covers are fun, and well made, with good use of the important selling space, nice starbursts, with benefit-oriented sell lines.


FallWinter 2015SpringSummer 2015


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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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