Covers Sell

Covers Sell

British Columbia Magazine, Summer 2009 Record Breaker

Posted by Scott On May - 9 - 2010

British Columbia Magazine chose to celebrate their 50th Anniversary in style with the Summer 2009 issue.

“We increased trim size.  Added perfect binding.  Enhanced cover stock.  Invested in Gold metallic ink.  Used both a starburst and cover slash.  Bold typography was employed. Created a 9-page cover fold out featuring every cover published over the past 50 years. And we promoted aggressively at point of purchase.”

Result?

  • Best-selling issue ever in their 50 year history.
  • Best sell-through efficiency ever achieved…67%

This cover just won an ACE AWARD (Award for Circulation Excellence) at the 2010 MagNet event for Best Retail Cover Large Circulation category.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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