Covers Sell

Covers Sell

Dirt Trax in Charge

Posted by Scott On March - 16 - 2016

The Spring 2016 issue (Vol 17 #3) of Dirt Trax is scheduled to go on sale April 25th.

Art Director Andrew Knor was able to pack in four vehicles and still keep the overall effect clean and uncluttered.

The cover price was raised to $5.99 from $4.99 or 20% last year, resulting in a revenue gain of 24%.

 

Vol 17 #3 (Small)

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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