Covers Sell

Covers Sell

Hail The Walrus

Posted by Scott On March - 10 - 2016

check_mark_125x125The Walrus‘ September 2015 issue had a cover feature on Uber, the “controversial” ride share app that has the taxi industry in Toronto up in arms.

The cover was both timely and brave.

I’m happy to report that they were rewarded for taking the risk with this cover.

Sales were up 14% from the same time slot last year.

Sales were also higher then the 3 subsequent issues as well…

  • 53% higher then the October 2015 issue
  • 20% higher then the November 2015 issue
  • 23% higher then the December 2015 issue

Being Timely and Brave are the hallmarks of great publishers.  Congratulations to the team at The Walrus.

sep 2016




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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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