Covers Sell

Covers Sell

Archive for the ‘Covers that Sell’ Category

Small Shop 2021

Posted by Scott On April - 15 - 2021

The Jun/Jul 2021 issue of Canadian Woodworking is set to hit newsstands on May 17th, 2021.

This time slot has featured our annual Small Shop issue for 10 years, as it remains a popular feature for Canadian woodworkers.

For this year’s edition, Art Director Jonathan Cresswell-Jones has created a moody and intimate feel that invites newsstand browsers into our world.

It’s a departure from the last two Small Shop issues, where we zero’d in on the woodworker hard at it.

This year’s cover also features a much bolder main sell line treatment.

 

 

 

Real or Fake

Posted by Scott On April - 13 - 2021

The Jun/Jul 2021 issue of Canada’s History is set to hit newsstands on May 24th, 2021.

Art Director James Gillespie has created a powerful cover that should get Canada’s art community buzzing.

  • Bold Type Treatment
  • Provocative Main Sell Line
  • Clever Button/Arrow

 

Somme

Posted by Scott On March - 24 - 2021

The second SIP of the 2021 season for Legion magazine is set to hit newsstands on May 3rd, 2021.

Unlike most magazines, the Legion has had great success with illustrated cover treatments.  When we tested this cover vs. an historic photograph our online audience picked this one by a stunning margin.

This particular battle subject has also been one that our readers have responded to favorably in the past…so look for this one to sell!

  • Bold Type Treatment
  • Starburst
  • Great sell-lines

High Ground

Posted by Scott On March - 17 - 2021

The May/Jun 2021 issue of Legion magazine is set to hit newsstands on April 26th.

Art Director Jennifer McGill has created another eye catching cover, for this respected award-winning magazine.

  • Strong skybar treatment
  • Bold type treatment
  • Starburst
  • + Symbol
  • Great use of colour to draw eye down page

 

Pro Advice

Posted by Scott On March - 10 - 2021

The Spring 2021 issue of Fly Fusion hits newsstands in Canada and the USA this week.

This cover is one of the best they’ve done in recent years.

Compelling image.  Bold type treatment.  Loaded with benefits.

 

Fat Stash

Posted by Scott On March - 8 - 2021

The May/Jun 2021 issue of Maximum Yield Cannabis is set to hit newsstands on April 5th, 2021.

Art Director Dionne Hurd continues to create powerful, eye-catching covers that sell.

Sales in the USA continue to grow too, with sales up 34%!  This inspite of Covid.

Their Sep/Oct 2020 issue (Terp Sauce) was a new all-time Record Breaker for them, with sales up 48% from prior year!

 

 

National Bird & Wolverine

Posted by Scott On February - 3 - 2021

Check out the two covers from Canadian Geographic in 2021.

The National Bird cover goes on sale Feb 15th, 2021.  The Wolverine cover is on sale now.

In 2016 Nov/Dec issue we also featured the National Bird, and it was the best-selling issue that year.  So, if it works keep doing it.

We also always do well with predators on the cover, and this is the first time we’ve ever featured the elusive Wolverine. Art Director Javier Frutos used a crisp clean white background and one of our boldest main sell lines ever on this one.  Plus the skybar tribute to legend Alex Trebek was a nice touch.

Insulin

Posted by Scott On January - 26 - 2021

The Feb/Mar 2021 issue of Canada’s History is set to hit newsstands on Jan 25th, 2021.

Art Director James Gillespie has created a powerful, eye-catching cover, to celebrate the 100th Anniversary of the discovery of the lifesaving drug insulin.

The crisp white background works well to create the multi-layered effect of the bottle and Banting and Best.  The hot orange logo and the bold type treatment also work hard.  Four additional hooks in the skybar area offer readers additional reasons to pick up a copy.

Look for this one to sell.

 

Great Navel Battles

Posted by Scott On January - 22 - 2021

The Legion’s first SIP of 2021 is set to hit newsstands on February 1st, 2021.

Art Director Jennifer McGill has created a strong visual for this year’s cover.

Unlike most magazines, the Legion has found that illustrated covers perform quite well.

Look for a promotion at Shoppers Drug Mart.

 

 

Trucks

Posted by Scott On January - 22 - 2021

The Mar/Apr 2021 issue of Legion magazine is off to press, and will hit newsstands on February 22nd.

Art Director Jennifer McGill has created an action-packed, energetic cover. This cover checks a lot of boxes.

  • Strong skybar treatment
  • Bold type for main sell
  • Starburst
  • Plus Sign
  • UPC in lower right corner
  • And most importantly a subject that will have broad appeal to our market

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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