Covers Sell

Covers Sell

Archive for the ‘Covers that Sell’ Category

Summer Harrowsmith

Posted by Scott On June - 1 - 2022

The Summer 2022 issue of Harrowsmith hits newsstands this week.  This is our debut of a Summer edition on newsstands!

Sales for this classic Canadian gem continue to be strong.

  • Spring 2020…49% sell-thru
  • Spring 2021…43% sell-thru
  • Winter 2021…46% sell-thru
  • Spring 2022…46% sell-thru

This magazine delivers quality content and has a very loyal following!


Split Cover for Canada’s History

Posted by Scott On April - 19 - 2022

The Jun/Jul issue of Canada’s History is going to have two covers.  The Ireland cover for the East, the Beer cover for the West.

Canada’s History has had success in the past with this tactic.  And given that Art Director James Gillespie came up with two fantastic covers, we just had to use them both.

They go on sale May 24th, 2022.

War of 1812

Posted by Scott On April - 6 - 2022

The Legion‘s second SIP of 2022 is now set to go to the printer.

Art Director Jason Duprau and the team at Legion have created another winner!

Unlike other magazines, the Legion performs well with illustrated cover images.


Platinum Jubilee

Posted by Scott On March - 30 - 2022

The May/Jun issue of Canadian Geographic will feature a black & white photo of the Queen. It’s an image taken by Bryan Adams. Art Director Javier Frutos has created a keep-sake-worthy cover that is sure to sell. It goes on sale April 25th, 2022. Look for promotions at:

  • BC Ferry
  • Chapters
  • Loblaws
  • London Drugs
  • Presse Commerce
  • Safeway/Sobeys
  • Shoppers Drug Mart
  • Wal Mart

Trail Special 2022

Posted by Scott On March - 22 - 2022

The 2022 Canadian Running Trail Special goes on sale this week, and it’s a good one.

  • Warm Colors
  • Lots of Hooks
  • New $7.99 cover Price


Kids SIP

Posted by Scott On March - 9 - 2022

The 2022 Canadian Geographic Kids SIP goes on sale March 28th, 2022.

Another ultra cute cover from the team at Canadian Geo.   The magazine retails for $12.95.

Last year’s edition sold 4,259 copies at a 28% sell-thru.

Look for promos at Wal Mart, Shoppers, an Presse Commerce.

Spring Fishing

Posted by Scott On March - 3 - 2022

The Spring 2022 issue of Fly Fusion hits newsstands this week.

This powerful cover will be hard to miss on stands.

Truly an amazing shot that anglers simply won’t be able to resist.


French Only SIP

Posted by Scott On February - 24 - 2022

Canada’s History has just released a French only special edition.

Art Director James Gillespie has created another eye-popper!


Posted by Scott On February - 17 - 2022

The April/May 2022 issue of Canada’s History is set to hit newsstands on Mar 28th, 2022.

Art Director James Gillespie has created a fabulous illustrated cover that will be an eye-popper on stands.

The energetic, colorful and powerful main sell line works extra hard.




Posted by Scott On February - 3 - 2022

The Mar/Apr 2022 issue of Canadian Geographic is set to hit newsstands on February 28th.

Art Directors Javier Frutos and Christy Hutton have delivered another breath-taking cover.

  • Bold type treatment
  • Promo Slash
  • + Symbol
  • Good use of color to draw the eye down the page

Canadian Geographic saw a sales increase in 2021 of 10%, with 5 of 6 issues posting gains.



About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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