Covers Sell

Covers Sell

Archive for the ‘Covers that Sell’ Category


Posted by Scott On October - 30 - 2019

The Winter 2019 Legion SIP is set to hit newsstands on November 4th, 2019.

Art Director Jason Duprau has created another masterful cover.

Priced at $14.95, this breath-taking issue makes the perfect Christmas gift.



Riel’s Rebellion Rocks It

Posted by Scott On October - 2 - 2019

The Oct/Nov issue of Canada’s History will be hard to miss on Canada’s newsstands.

Art Director James Gillespie has created a radiantly golden warm cover, that went on sale Sep 23rd.

Here’s what James had to say about the cover:

“We wanted to go with a bold cover color to contrast the Black and white photo. We added a bit of antique texture to complement the age of the photo which had a fair amount of visual noise due to the age and quality of the photo. It was important to have Riel’s portrait be large enough to be placed over the masthead but still be able to maintain the masthead’s legibility. We chose to use a bold stacked type that gave prominence to Riel’s name. The process ended up yielding a strong cover.”

Block Planes Rock

Posted by Scott On September - 12 - 2019

Canadian Woodworking celebrates a classic tool (the Block Plane) in their Oct/Nov 2019 issue.

It goes on sale September 16th, 2019.

Art Director Jonathan Cresswell-Jones has created a moody, evocative tribute cover sure to stir the souls of woodworking enthusiasts.

Other notable techniques include:

  • Strong Sky Bar treatment
  • Free Poster call out
  • Top 10 Button

Canadian Woodworking has posted gains in newsstand sales for 17 of the past 22 covers…a truly incredible 4-year performance!


Posted by Scott On August - 12 - 2019

The Legion‘s 3rd SIP of 2019 hit newsstands last week.

Art Director Jason Duprau and his team have created another “hard-to-miss” cover for this spectacular SIP.

The breath-taking image, combined with a bold type treatment, and a clean and uncluttered feel really delivers a powerful punch.

It’s priced at $14.95.

Superior Weed

Posted by Scott On June - 12 - 2019

The Jul/Aug 2019 issue of Maximum Yield Cannabis is now on newsstands.

Art Director Dionne Hurd has created another breath-taking cover that really hits hard.

This is our 5th issue since launching on newsstands in Canada, and the USA.

Sales have been excellent so far, matching or beating the venerable Best of High Times SIP’s in Canada.  Plus, expansion is coming with our next issue in the USA!


Horse Sport Celebrity Guest Editor

Posted by Scott On June - 5 - 2019

The July issue of Horse Sport features a “poster quality” celebrity cover.

Art Director Sieu Truong has created another dazzling cover for Horse Sport.

  • Bold type treatment
  • Great use of left hand side cover “real estate”
  • Fabulous image with tons of emotion

The monthly magazine has had 10 straight issues with sales exceeding prior year’s sales.  Also 13 of the past 15 issues have outsold the prior year’s issue.

The July issue goes on sale June 24th.




Posted by Scott On June - 3 - 2019

Checkout the latest cover from Canadian Geographic Travel.

Art Director Javier Frutos has created a “hard to miss” high-impact cover.

Look for this one to sell.


Small Shop Annual

Posted by Scott On May - 17 - 2019

The Jun/Jul 2019 issue of Canadian Woodworking is set to hit newsstands on May 20th.

Canadian Woodworking’s 9th Annual Small Shops issue is a strong performer every year.  In fact, last year’s issue was a Record Breaker…best selling Small Shops issue ever!

Art Director Jonathan Cresswell-Jones has created another winner.

  • Strong skybar treatment with 4 different hooks
  • Free Poster
  • Good use of numbers to quantify value
  • Starburst button
  • Good use of far left to highlight features

Canadian Woodworking is on a huge roll…sales in 2018 were up 39% from prior year, with 5 of 6 issues posting impressive gains. Plus, 15 of the past 18 issues have posted gains over the last 3 years…truly incredible!




Civil War

Posted by Scott On May - 14 - 2019

The Jul/Aug 2019 issue of the Legion is set to hit newsstands on July 1st.

Art Director Jason Duprau has created a classic cover, with an iconic black & white shot.

The bold type treatment, and clean uncluttered look really makes a big statement.

Good use of visual devices in the skybar area, with a starburst, and a + sign to draw attention to key selling features.


Creative Scrapbooker on a Roll in USA

Posted by Scott On April - 10 - 2019

The Summer 2019 issue of Creative Scrapbooker is set to hit newsstands on May 27th, 2019.

This beautiful Canadian magazine is always 148 pages thick, and packed with practical how-to-advice.

Co-Owners Jackie Ludlage and Katharina Doyle decided back in 2016 that it was time for the USA to see what a great Canadian magazine could deliver.  The name was changed from Canadian Scrapbooker to Creative Scrapbooker.  Results are impressive:

  • In 2016 we started with a test group of Barnes & Noble and JoeAnne’s stores, and sold thru at an impressive 52% sell-thru.
  • In 2017 we expanded into more Barnes & Noble and Joe Anne’s and we raised our cover price from $11.99 to $12.99.  Sales were up 64% and revenue was up 87% from 2016.
  • In 2018 we sales were up another 5%.
  • In 2019 we have expanded into Michael’s stores in the USA.

An impressive roll in the USA for this fabulous Canadian gem!



About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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