Covers Sell

Covers Sell

Archive for the ‘Covers that Sell’ Category

Spring 2020 Prairies North

Posted by Scott On February - 11 - 2020

The Spring 2020 issue of Prairies North is set to hit newsstands on March 2nd, 2020.

The cover story tips readers off to hidden gems in Saskatchewan.  It’s the first time the magazine has featured a special restaurant experience on the cover.

Nine of their past twelve issues have posted gains.

Look for this one to sell!

350th Anniversary of HBC

Posted by Scott On January - 30 - 2020

The Apr/May 2020 issue of Canada’s History is set to hit newsstands on March 23rd.

This issue celebrates the awe-inspiring 350th Anniversary of the Hudson Bay Company.

Art Director James Gillespie has created an iconic cover.

Clean and uncluttered.  Bold banner treatment of main sell lines  And a winning color combo.



Revolution for Canadian Running

Posted by Scott On January - 28 - 2020

The Mar/Apr 2020 issue of Canadian Running is set to hit newsstands Feb 24th, 2020.

This cover is one of the more “radical” type treatments I’ve seen in quite some time.

The black textured backdrop works overtime to help make the running shoes leap off the cover.

The warm vibrant yellow logo and green type treatment light it up.

In 2019 Canadian Running outsold it’s primary American competitor by over 100%.

Annual FORECAST Issue

Posted by Scott On December - 20 - 2019

The Jan/Feb 2020 issue of Canadian Real Estate Wealth is on sale now.

This time slot, and this annual issue, always produces our best sales performance.

Art Directors Alicia Chin, and her design team led by Marla M0relos, have created an impossible-to miss cover. Look for promotions at Shoppers Drug Mart and Loblaws.

Comfort Food

Posted by Scott On December - 9 - 2019

The Winter 2020 issue of Harrowsmith is now on newsstands, just in time for the Christmas rush.  In addition to their annual Almanac, Harrowsmith publishes a regular-sized magazine in both Winter and Spring.

This classic Canadian brand continues to sell amazingly well!

The Winter 2017 (launch issue) sold 8,983 copies.  The Winter 2018 issue sold 9,652 copies, up 7.5%.

Windsor Chair

Posted by Scott On December - 5 - 2019

The Feb/Mar 2020 issue of Canadian Woodworking is set to hit newsstands on Jan 20th, 2020.

Art Director Jonathan Cresswell-Jones has created another hard-working cover.

Canadian Woodworking continues it’s incredible upward sales growth trajectory.

  • Sales for 2019 are up 20%.  Plus 3 of 6 issues are Record Breakers for their time slots.
  • Sales for 2018 were up 39%.
  • Sales for 2017 were up 21%.
  • Sales for 2016 were up 49%.
  • Sales for 2015 were up 12%


Posted by Scott On November - 28 - 2019

The Jan/Feb 2020 issue of the Legion is a beauty.  It’s set to go on sale Dec 30th, 2019.

This cover is a great example of how a black and white photograph can work brilliantly.  The hot yellow helps warm things up.  And the bold type treatment and “less-is-more” approach really makes it pop.

The emotion in this cover is strongly conveyed.

This is an instant timeless classic.


Horse Canada 2020 Annual

Posted by Scott On November - 12 - 2019

The Horse Canada 2020 Annual is set to hit newsstands on December 2nd, 2019.

Art Director Sieu Truong has created another elegant, sophisticated, warm and approachable cover for this year’s biggest issue.

The cover price was raised to $9.95.

Last year’s 2019 Horse Annual  was the 2nd best-seller of all time, with sales up 11%.

The 2016 Horse Annual is still the all-time best-seller.


Posted by Scott On October - 30 - 2019

The Winter 2019 Legion SIP is set to hit newsstands on November 4th, 2019.

Art Director Jason Duprau has created another masterful cover.

Priced at $14.95, this breath-taking issue makes the perfect Christmas gift.



Riel’s Rebellion Rocks It

Posted by Scott On October - 2 - 2019

The Oct/Nov issue of Canada’s History will be hard to miss on Canada’s newsstands.

Art Director James Gillespie has created a radiantly golden warm cover, that went on sale Sep 23rd.

Here’s what James had to say about the cover:

“We wanted to go with a bold cover color to contrast the Black and white photo. We added a bit of antique texture to complement the age of the photo which had a fair amount of visual noise due to the age and quality of the photo. It was important to have Riel’s portrait be large enough to be placed over the masthead but still be able to maintain the masthead’s legibility. We chose to use a bold stacked type that gave prominence to Riel’s name. The process ended up yielding a strong cover.”


About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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