Covers Sell

The Jun/Jul 2021 issue of Canadian Woodworking is set to hit newsstands on May 17th, 2021.

This time slot has featured our annual Small Shop issue for 10 years, as it remains a popular feature for Canadian woodworkers.

For this year’s edition, Art Director Jonathan Cresswell-Jones has created a moody and intimate feel that invites newsstand browsers into our world.

It’s a departure from the last two Small Shop issues, where we zero’d in on the woodworker hard at it.

This year’s cover also features a much bolder main sell line treatment.

The Jun/Jul 2021 issue of Canada’s History is set to hit newsstands on May 24th, 2021.

Art Director James Gillespie has created a powerful cover that should get Canada’s art community buzzing.

• Bold Type Treatment
• Provocative Main Sell Line
• Clever Button/Arrow

The second SIP of the 2021 season for Legion magazine is set to hit newsstands on May 3rd, 2021.

Unlike most magazines, the Legion has had great success with illustrated cover treatments.  When we tested this cover vs. an historic photograph our online audience picked this one by a stunning margin.

This particular battle subject has also been one that our readers have responded to favorably in the past…so look for this one to sell!

• Bold Type Treatment
• Starburst
• Great sell-lines

The May/Jun 2021 issue of Legion magazine is set to hit newsstands on April 26th.

Art Director Jennifer McGill has created another eye catching cover, for this respected award-winning magazine.

• Strong skybar treatment
• Bold type treatment
• Starburst
• + Symbol
• Great use of colour to draw eye down page

The Spring 2021 issue of Fly Fusion hits newsstands in Canada and the USA this week.

This cover is one of the best they’ve done in recent years.

Compelling image.  Bold type treatment.  Loaded with benefits.

The May/Jun 2021 issue of Maximum Yield Cannabis is set to hit newsstands on April 5th, 2021.

Art Director Dionne Hurd continues to create powerful, eye-catching covers that sell.

Sales in the USA continue to grow too, with sales up 34%!  This inspite of Covid.

Their Sep/Oct 2020 issue (Terp Sauce) was a new all-time Record Breaker for them, with sales up 48% from prior year!

Check out the two covers from Canadian Geographic in 2021.

The National Bird cover goes on sale Feb 15th, 2021.  The Wolverine cover is on sale now.

In 2016 Nov/Dec issue we also featured the National Bird, and it was the best-selling issue that year.  So, if it works keep doing it.

We also always do well with predators on the cover, and this is the first time we’ve ever featured the elusive Wolverine. Art Director Javier Frutos used a crisp clean white background and one of our boldest main sell lines ever on this one.  Plus the skybar tribute to legend Alex Trebek was a nice touch.

The Feb/Mar 2021 issue of Canada’s History is set to hit newsstands on Jan 25th, 2021.

Art Director James Gillespie has created a powerful, eye-catching cover, to celebrate the 100th Anniversary of the discovery of the lifesaving drug insulin.

The crisp white background works well to create the multi-layered effect of the bottle and Banting and Best.  The hot orange logo and the bold type treatment also work hard.  Four additional hooks in the skybar area offer readers additional reasons to pick up a copy.

Look for this one to sell.

The Legion’s first SIP of 2021 is set to hit newsstands on February 1st, 2021.

Art Director Jennifer McGill has created a strong visual for this year’s cover.

Unlike most magazines, the Legion has found that illustrated covers perform quite well.

Look for a promotion at Shoppers Drug Mart.

The Mar/Apr 2021 issue of Legion magazine is off to press, and will hit newsstands on February 22nd.

Art Director Jennifer McGill has created an action-packed, energetic cover. This cover checks a lot of boxes.

• Strong skybar treatment
• Bold type for main sell
• Starburst
• Plus Sign
• UPC in lower right corner
• And most importantly a subject that will have broad appeal to our market