Covers Sell

Covers Sell

Archive for the ‘Covers that Sell’ Category

Victoria Cross SIP

Posted by Scott On September - 24 - 2020

The 4th SIP of 2020 from the Legion is set to hit newsstands on November 2nd, 2020, just in time for the Christmas gift-giving season.

This year’s special features the Victoria Cross winners, and is one of the hottest covers they’ve ever done.

The same theme was used back in 2013, and it sold 8,360 copies.

Look for promotions at:  Coles/Smiths Books, Loblaws, Shoppers, and Wal Mart.

Cover Price is $14.95.

100th Anniversary Issue

Posted by Scott On September - 10 - 2020

Canada’s History (formally The Beaver) has reached an historic milestone few magazines ever attain…a 100th Anniversary!

The Oct/Nov 2020 issue celebrates that achievement.  It goes on sale Sep 21st, 2020.   Look for special promotional displays at:

Chapters/Indigo, London Drugs, SaveOn, Safeway, Shoppers Drug Mart, and Wal Mart

Editor, Mark Reid, says:

One hundred years. One hundred pages. In October 2020, Canada’s History/The Beaver magazine celebrates a century of publishing with a special coffee table-style SIP showcasing the incredible photography that appeared in The Beaver over the decades.

Curated from a collection of more than 50,000 images, the photos explore the cultures and lives of the Indigenous peoples of the North; reveal the historic diversity of wildlife and landscapes; and illustrate the tremendous changes that occurred over time as new technologies — from snow shoes to steamships — spread across the region.

Produced in collaboration with Indigenous authors, the special issue also reframes The Beaver and its legacy of colonization — empowering Indigenous peoples who were for so long featured in its stories, yet pushed to the margins of its pages.

Finally, the special issue marks a new beginning for The Beaver, which was renamed Canada’s History in 2010. Beginning in October 2021, Canada’s History will publish a special annual insert edition of The Beaver, focused on stories of the North and the Indigenous peoples and communities of the region.


Gem Lakes

Posted by Scott On September - 2 - 2020

The Fall 2020 issue of Prairies North is a lifestyle masterpiece, perfect for people looking for a staycation option.

This beautiful cover went on sale August 31st, 2020.


Trophy Rainbows

Posted by Scott On July - 23 - 2020

The Fall 2020 issue of Fly Fusion is set to hit newsstands on August 24th, 2020.

Some magazines do a separate cover for subscribers, and this is one of them. Checkout the two versions below.


Posted by Scott On July - 22 - 2020

Canadian Geographic‘s annual Best Wildlife Photography issue is set to hit newsstands on August 10th.

This year art Director Javier Frutos has created the ultimate stare-down eye-contact cover ever, with this fierce image.

Top predators typically perform well above other animals, birds, reptiles or fish.

Look for this one to sell.  It retails for $12.95.



Battle of Britain SIP

Posted by Scott On July - 16 - 2020

The latest Legion SIP, featuring the BATTLE OF BRITAIN, is set to hit newsstands on August 3rd.

This is our 3rd of 4 Specials in 2020.

Our first SIP (1945 The War Ends) sold nearly 4,900 copies, up 18% from prior year.

Our second SIP (The Netherlands) is on track to post a similar sale.

All Legion SIPs retail for $14.95.

This cover has all the hallmarks of what works:

  • White Background
  • Great Subject Matter
  • Bold Type Treatment
  • Strong use of left hand “real estate”
  • Button call out for Map Premium
  • Good use of color for other Sell Lines

Watch this one sell!



Terp Sauce

Posted by Scott On July - 9 - 2020

The Sep/Oct 2020 issue of Maximum Yield Cannabis is set to hit newsstands on August 2nd.

Art Director Dionne Hurd has created another electrifying cover that is impossible to ignore.

This Canadian gem, published out of BC, has quickly become a top seller in the category, and is also available at Barnes & Noble and Books A Million in the USA.

The publication is distributed by Disticor.




Carve Spoons

Posted by Scott On July - 8 - 2020

The Aug/Sep issue of Canadian Woodworking is set to hit newsstands on July 20th.

Art Director Johnathan Cresswell-Jones has created another “hard-to-miss” cover.

  • The sky bar is extremely lively with 4 compelling hooks
  • The central image and main sell line work in tandem
  • And the texture of the cover is executed beautifully

Canadian Woodworking is on an amazing roll, the best I’ve ever seen, with 21 of their past 27 covers outselling the previous year’s issue!

  • 2016 sales up 49% (5 of 6 up)
  • 2017 sales up 21%  (5 of 6 up)
  • 2018 sales up 39% (5 of 6 up)
  • 2019 sales up 17%  (4 of 6 up)
  • 2020 sales up 10% (2 of 3 up after 3 issues)

2021 Harrowsmith Almanac New Look

Posted by Scott On June - 24 - 2020

The 2021 edition of the Harrowsmith Almanac is sporting a new look.

Art Director Meredith MacKinley created an instant classic with this retro/mod cover.

You can see some of the past renditions below.

Handmade Birthday Cards

Posted by Scott On June - 17 - 2020

The Summer 2020 issue of Creative Scrapbooker went on sale June 1st.

This amazing Canadian gem is always 144 pages thick plus covers, perfect bound, and printed on luxurious cover and inter stock.

The magazine retails for $12.99.

Creative Scrapbooker is also available in the USA at Barnes & Noble, Books A Million, JoeAnne’s and Michael’s.


About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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