Covers Sell

Covers Sell

Archive for the ‘Covers that Sell’ Category

Harrowsmith Winter

Posted by Scott On December - 2 - 2021

The 2021/2022 Winter edition of Harrowsmith is now on sale.

This charming cover sets the mood for a fantastic issue of helpful tips.

The last 3 issues of Harrowsmith have enjoyed extremely strong sell-through efficiency:

  • Spring 2020…49%
  • Fall 2021…45%
  • Spring 2021…43%


Posted by Scott On November - 19 - 2021

The Nov/Dec 2021 issue of Canadian Geographic is on newsstands now.

Art Director Javier Frutos and his team have created another powerful cover of a top predator!

Bold type treatment makes it hard to miss!

Canadian Geographic is having a great year on newsstands:

  • Jan/Feb:  Up 21%
  • Mar/Apr:  Up 18%
  • May/Jun:  Up 24%
  • Jul/Aug:  Up 38%
  • Sep/Oct:  Up 40%



Horse Annual 2022

Posted by Scott On November - 9 - 2021

The Horse Canada 2022 Annual is another winner!

This SIP priced at $9.95 has a fabulous Track Record.

  • Last year’s 2021 edition sold 4,722 copies at a 34% sell-thru!
  • The 2020 edition sold 5,567 copies at a 37% sell-thru!
  • The 2019 edition sold 5,720 copies at a 38% sell-thru!


The Poppy…100 Years of Remembrance

Posted by Scott On October - 21 - 2021

The Nov/Dec 2021 issue of the Legion magazine is set to hit newsstands October 25th, 2021.

The Legion is having a nice year on the stands.

  • Jan/Feb…up 14%
  • Mar/Apr…up 38%
  • May/Jun…up 6%
  • Jul/Aug…up 8%.


Fall 2021 Scrapbooker

Posted by Scott On August - 27 - 2021

The Fall 2021 issue of Creative Scrapbooker goes on sale August 30th, 2021, retailing for $12.95.

Despite the covid crisis of 2020, Creative Scrapbooker saw sales increase by 5%, with 3 of 4 issues posting gains.

This cover is particularly lively and fun!



Extracts Special

Posted by Scott On July - 29 - 2021

The Sep/Oct issue of Maximum Yield Cannabis is set to hit newsstands on August 2nd, 2021.

Art Director Dionne Hurd has created another mind-blowing cover that simply can’t be ignored.

Maximum Yield Cannabis is selling briskly:

  • Jan/Feb 2021…up 49% from prior year
  • Mar/Apr 2021…up 37% from prior year
  • May/Jun 2021…up 126% from prior year

Watch this one sell too!

WildLife SIP

Posted by Scott On July - 15 - 2021

Canadian Geographic’s annual Wildlife SIP is scheduled to hit newsstands on August 9th, 2021.

And, Canadian Geographic is about to invade the USA market for the first time with this stunning cover.  It will debut at Barnes & Noble!

Art Director Javier Frutos has created a breath-taking cover…that will freeze you in your tracks!

This annual SIP is always a strong seller, and this year’s “top predator” cover is sure to sell.

Look for our promotions at Loblaws and Presse Commerce.  It retails for $12.95.

Gold Rush

Posted by Scott On July - 8 - 2021

The Aug/Sep issue of Canada’s History is set to hit newsstands on July 26th.

Art Director James Gillespie has created a timely cover that works hard to get noticed.

  • Clean and uncluttered
  • Bold Main Sell Line in best position
  • + Sign used to highlight other hooks

Despite Covid, Canada’s History saw sales improve in 2020 by 8% in units and 11% in revenue!

2022 Harrowsmith Almanac

Posted by Scott On June - 30 - 2021

The 2022 Harrowsmith’s Almanac is set to hit newsstands in early August.

This year’s edition plays off the success of the 2021 edition, which sold-through at a Record Breaking high of 45%.

This Canadian Gem is sure to sizzle this year, as Art Director Meredith MacKinley slayed it again.


Posted by Scott On June - 24 - 2021

The Legion‘s 3rd of 4 SIPs in 2021 is set to hit newsstands on August 2md, 2021.

Art Director Jennifer McGill has created another “hard-to’miss” cover.  This edition is our 33rd Special, since first launching in 2010.


  • White background
  • Upbeat image
  • Bold type treatment
  • Use of color in sky bar are ato help eye travel across the cover
  • Starburst

Look for our promotion at Wal Mart.


About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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