Covers Sell

Covers Sell

Archive for the ‘Cover of the Week’ Category

Fashion: Peel & Reveal Cover

Posted by Scott On May - 9 - 2017

cover_of_the_week-125x125Fashion Magazine has announced that their Summer 2017 issue will feature a “peel and reveal cover treatment”.  The cover treatment has been sponsored by Joe Fresh.

“We’re thrilled to partner with Joe Fresh on another cover execution and a high quality editorial integration. The clean and contemporary look and feel of the issue is synonymous with the Joe Fresh brand and the peel-to-reveal cover adds a layer of intrigue and interactivity to the consumer experience,” said Jacqueline Loch, VP & Group Publisher, Women’s Brands at St. Joseph Media.

According to the press release: “This is FASHION’s second interactive print cover following the April 2017 mix-and-match “flip book” cover featuring supermodel Coco Rocha that earned an unprecedented 104 million media impressions in 15 days.

It goes on to say:

“Our dream was to shoot this cover at Cuadra San Cristóbal, an equestrian estate outside Mexico City that was built by the famous Mexican architect, Luis Barragán,” said Noreen Flanagan, Editor-in-Chief of FASHION Magazine. “The setting—with its bright pink and orange walls and its simple, modern lines—perfectly complemented the styling and mood for the shoot. We also wanted the cover to be unexpected. Instead of a typical model shot, we aimed to create a dreamy scene that piqued our readers’ curiosity to interact with the image. FASHION is about more than clothes; our editorial goal is to inspire fashionable lives.”

What fun.  Great example of getting creative with the print medium.  Love it!

The issue is on sale in Canada May 15th, 2017.

The first image is the cover before peeling, the second is after peeling.

Summer_COVERAfter

 

Summer_COVERbefore

Natural Garden

Posted by Scott On May - 4 - 2017

cover_of_the_week-125x125The Summer 2017 issue of GardenMaking explore ideas about how native conditions guide the plant and design decisions for your home garden.

The cover has the look and feel of a high-quality SIP (Special Interest Publication).

Publisher Mike Fox had this to say:

“When we launched Garden Making in 2010, I remember a man at an ad agency critiquing the name, saying it sounded like work such as home making. I replied that for many people, making a garden is satisfying and fulfilling (think of love making). Over our eight years, we’ve provided ideas and information so that people can create their own personal outdoor space in a fashion that gives them joy. This new issue, documenting what we’re calling The New Natural Garden, proposes that more gardeners are at a turning point where they’ll begin to care less about perfection and more about a healthy partnership with nature.”

The magazine retails for $6.99.  It goes on sale May 15th, 2017

Summer 2017 (Small)

Trump as Cover Boy in Germany

Posted by Scott On March - 10 - 2017

cover_of_the_week-125x125It seems that the German magazine Der Spiegel has a bit of a Nazi guilt complex that they are trying to assuage/and are a bit obsessed with Donald Trump.    Check out these covers…what fun.  It sure makes Time Magazine’s covers look, well, rather timid in comparison.

According to Wikipedia:  Der Spiegel is a German weekly news magazine published in Hamburg. It is one of Europe’s largest publications of its kind, with a weekly circulation of 840,000.

It was founded in 1947 by John Seymour Chaloner (de), a British army officer, and Rudolf Augstein, a former Wehrmacht radio operator who was recognized in 2000 by the International Press Institute as one of the fifty World Press Freedom Heroes.

Der Spiegel is known in German-speaking countries mostly for its investigative journalism. It has played a key role in uncovering many political scandals such as the Spiegel scandal in 1962 and the Flick affair in the 1980s. According to The Economist, Der Spiegel is one of continental Europe’s most influential magazines.

Amerika FirstMadness

Ende der WeltDoppelRegent

2017 Mar 20th2017 Feb 27th

2017 Jan 30th2016 Dec 19th

Swimsuit Issue 2017 has 3 Covers

Posted by Scott On February - 22 - 2017

cover_of_the_week-125x125The 2017 Sports Illustrated Swimsuit issue features Kate Upton as the cover girl.  (She was also the cover girl in 2012 and 2013).  This year SI is putting out 3 different covers, all featuring Kate.

“We didn’t start off with the idea of three covers, regardless of who was on the cover,” explained SI Swimsuit editor MJ Day. “But when Kate was actually shooting, we were trying so many different looks on her and each photo was coming back just as great as the next,” said Editor MJ Day.

2107C2017A2017B

 

 

 

New Yorker’s 92nd Anniversary Issue

Posted by Scott On February - 13 - 2017

cover_of_the_week-125x125The Feb 13th, 2017 issue of the New Yorker is the 92nd  Anniversary issue.

According to their website, the annual anniversary issue “would feature some version of Rea Irvin’s classic image of the monocled dandy Eustace Tilley.”

However, the site goes on to say, “This year, as a response to the opening weeks of the Trump Administration, particularly the executive order on immigration, we feature John W. Tomac’s dark, unwelcoming image, “Liberty’s Flameout.” “It used to be that the Statue of Liberty, and her shining torch, was the vision that welcomed new immigrants. And, at the same time, it was the symbol of American values,” Tomac says. “Now it seems that we are turning off the light.”

It will be interesting to see how this dark, depressing cover sells.  I’m sure it has a good chance of success in New York, New York, and in Hollywood, California, but doubt it will work in the so-called “fly over states” in between.  It will be interesting to see how it sells in Canada.

I’ll Check Up on it later in the year.

 

cover_170213-400

 

 

 

 

 

Sophie Gregoire Trudeau Exclusive

Posted by Scott On February - 9 - 2017

cover_of_the_week-125x125FASHION Magazine  has just announced that the March 2017 cover will feature Sophie Gregoire Trudeau…that’s quite an accomplishment!

According to the press release:  “The issue marks Grégoire Trudeau’s first fashion cover to date and includes an eight-page feature, in which Grégoire Trudeau speaks to the importance of promoting women’s rights in today’s chaotic socio-political landscape.”

The March issue is “feminist themed”, and is coordinated with International Women’s Day, which falls on March 8th, 2017.  Look for the issue on newsstands February 13th, 2017.

The Press Release goes on to say:  “In addition to discussing her recovery from bulimia nervosa, Grégoire Trudeau shares her other passion projects, which include promoting self-esteem in girls and advocating for wage equality, affordable daycare and justice for Indigenous women.”

“We’re so proud to have Sophie Grégoire Trudeau as the face of this month’s feminist-themed issue,” says Noreen Flanagan, Editor-in-Chief of FASHION Magazine. “She is one of many great Canadian women we profile in the issue who are actively creating a better future for everyone. In this issue we also include the results of our first-ever “State of Sisterhood” survey, which was completed by more than 1,100 Canadian women.”

Mar 2017

Target Trump

Posted by Scott On February - 8 - 2017

The February issue of VILLAGE magazine (out of Dublin, Ireland) is creating quite a buzz.  It shows crosshairs on Donald Trump’s head, with the provocative words “Why Not?”, raising the question: is assassinating the President of the Untied States worth considering?

This disturbing cover created a social media backlash against the magazine.  But Editor Michael Smith has strongly denied the allegation that the cover is supporting the assassination of President Trump.   Apparently, the article concludes, after considering arguments both pro and con, that such a solution is not a good idea.

One of my 36 Cover Rules is, Rule #6:  Be Controversial.

But perhaps the cover isn’t as controversial as critics might think.  After all, musicians such as Madonna and Big Sean have mused about taking out Trump.  Madonna gave a speech where she said that she “thought an awful lot about blowing up the White House.”   And Big Sean rapped on a live radio show the following words, ” I might just kill ISIS with the same icepick / That I murder Donald Trump in the same night with.”  And apparently, according to an article on Mashable, there are over 12,000 tweets on Twitter that have called for the new president’s assassination.

Perhaps the old adage that there is no such thing as bad publicity still applies in the era of “click bait”.

Fact:  4 Presidents have been assassinated, 1 Democrat and 3 Republicans:  John Kennedy (D); William McKinley (R); James Garfield (R); Abraham Lincoln (R).

 

 

Trump In Crosshairs

Now That’s Fun!

Posted by Scott On December - 15 - 2016

cover_of_the_week-125x125The January 2017 issue of Toronto Life is a good example of a cover that knows how to have some fun.  The issue is out just in time for the last minute Christmas Shoppers and Boxing day enthusiasts.  On sale December 19th, 2016.

This time slot has historically be used for the “Where to Get Stuff Cheap” theme.  It’s a topic that typically works well for City Magazines across North America.  If it works, keep doing it!

Christine Dewairy, Art Director, Toronto Life, has this to say:

“Our January cover is about the city’s best shopping secrets—where to find the best sample sales, amazing deals on designer stuff, hidden gems. It’s a light, fun topic, and we wanted to convey that tone in the design. So we put a puppy—a puppy detective—in a luxurious Coach bag, to create a poppy, slick and cheeky image.”

 

jan-2017-small

 

Collectors Item

Posted by Scott On November - 9 - 2016

cover_of_the_week-125x125The October 31st, 2016, issue of New York magazine will go down as an epic mistake, on par with Dewey Wins.

This one may become a collectors item.  Watch for this one to sell.

We will certainly be seeing a lot more Trump covers over the next 4 years.

And lots of hysterical skits on Saturday Night Live.

The big winners last night may be comedians and magazine publishers.

 

416395892_lg

dewey-wins

 

trump2trump3

 

trump1trump4

 

trump5trump6

trump7trump8

 

trump12trump9

trump11trump13

 

trump14trump15

trump16trump17

trump18trump20

 

2016-aug

They Like Us

Posted by Scott On November - 4 - 2016

cover_of_the_week-125x125The Oct 29th, 2016 issue of The Economist features a cover story on Canada. Naturally, it is the Cover of the Week.

But check out some of their other recent covers too.

Very few magazines have mastered the use of illustrated covers the way these folks have.

Clean and uncluttered, the messaging clear and concise, these covers are designed to sell.  They are Masters of the “3 second rule.”

416395564_lg

2016-oct-22nd2016-oct-8th

2016-sep-10th2016-jul-30th

 

2016-jul-16th

 

Sponsors

About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

Twitter

    Photos

    Activate the Flickrss plugin to see the image thumbnails!