Covers Sell

Covers Sell

Ingram Sold to NewsGroup

Posted by Scott On May - 4 - 2017ADD COMMENTS

news_green-125x125In a major announcement yesterday, TNG announced the acquisition of Ingram‘s magazine sales and distribution business effective May 1st, 2017.

In a quote from the press release TNG President David Perry said, “Ingram is a well-respected organization servicing the needs of its clients.  Their magazine delivery methodology is considerably different that TNG;s current model and this acquistion will position our company to meet the service needs of an ever-changing market place.”

He goes on to say, “TNG’s long term commitment to quality service for the periodical business, has led us to making this important acquisition that will lead to a more sustainable periodical delivery model for years to come.”

TNG is North America’s largest supplier of periodicals with over 100 years of experience in the industry.  It operates in all 50 states in the USA and in Canada.  TNG is a proud member of The Jim Pattison Group.  For more information go to:  www.tng.com

Many magazine products from overseas use Ingram to gain access to Barnes & Noble stores, and other specialty retail accounts.  Some Canadian magazines, who only want a targeted distribution to book stores use Ingram too.

For now, it will be business as usual.  With scanned data from Barnes & Noble still being made available. Terms remain the same for now.  It is hoped by many circulation professionals that competitive sales data may be made available to MagNet and to Publishers in the near futures, to assist in seeking out growth opportunities.

Congratulations to TNG.

If you have any questions, contact your National Distributor.

 

Natural Garden

Posted by Scott On May - 4 - 2017ADD COMMENTS

cover_of_the_week-125x125The Summer 2017 issue of GardenMaking explore ideas about how native conditions guide the plant and design decisions for your home garden.

The cover has the look and feel of a high-quality SIP (Special Interest Publication).

Publisher Mike Fox had this to say:

“When we launched Garden Making in 2010, I remember a man at an ad agency critiquing the name, saying it sounded like work such as home making. I replied that for many people, making a garden is satisfying and fulfilling (think of love making). Over our eight years, we’ve provided ideas and information so that people can create their own personal outdoor space in a fashion that gives them joy. This new issue, documenting what we’re calling The New Natural Garden, proposes that more gardeners are at a turning point where they’ll begin to care less about perfection and more about a healthy partnership with nature.”

The magazine retails for $6.99.  It goes on sale May 15th, 2017

Summer 2017 (Small)

Big Trout

Posted by Scott On May - 2 - 2017ADD COMMENTS

The Summer 2017 issue of Fly Fusion will be on newsstands on May 22nd, 2017.

This cover hits all the high notes for this category-leading magazine.

  • What do our readers want to do?  Catch Big Trout!
  • How do we help them?  Pros Share Summer Secrets.

Strong drop down box in upper right position.

Additional hooks positioned boldly in left hand space.

The magazine’s USA distribution has hit a new high water mark, with 17,425 copies destined for that market.  New slots at Safeway USA locations in the west added. Special thanks to Kelly at CTC for securing those for us.

 

Summer 2017 (Small)

 

 

Horse Canada: Rescuer

Posted by Scott On April - 28 - 2017ADD COMMENTS

The May/Jun 2017 issue of Horse Canada is set to hit stands on May 1st.

This is the 2nd issue of the new-look re-design.

The Art Director is Sieu Truong.

This cover is a great example of how you can pack in 9 hooks, and still make it feel clean and uncluttered.

2017 MayJun (Small)

 

2017 CMC Winners

Posted by Scott On April - 28 - 2017ADD COMMENTS

news_green-125x125At Magazines Canada‘s 2017 MagNet Conference on Wednesday, the CMC handed out their annual awards for circulation excellence.

This year’s winners are:

Vendor of the Year was awarded to two worthy industry names:   Colleen Moloney (CM Group) and Mark Wade (Interprovincial Printing).

Lifetime Achievement:  Tom Worsley, who has enjoyed a distinguished career in newsstand marketing.

Audience Development:  Canada’s History.  One of many reasons:  2 of 6 issues smashed sales records, with single copy revenue up 10.3%).e of many reasons, two issues smashed newsstand sales records, with single copy revenue up 10.3%

Magazine of The Year:  Canadian Woodworking. (One of many reasons: their newsstand sales were up 49% in 2016).

Congratulations to this year’s winners!

2017 Feb (Small)JunJul 2017 (Small)

 

Scrapbooker on a Roll!

Posted by Scott On April - 21 - 2017ADD COMMENTS

The Summer 2017 issue of Creative Scrapbooker is set to go to press.  It goes on sale May 29th, 2017.

The magazine recently raised the cover price from $11.99 to $12.99, and unit sales went up by 12%, with revenue up 21%.

Creative Scrapbooker is on a roll, with 10 issues in a row posting gains, over a two and a half year period.

The magazine is now available in the USA, where sales of the past 4 issues are averaging an impressive 54% sell-thru!  And with the USA dollar strong, it’s a very good time to be selling copies in the USA.

Layout 1

 

Small Shop Issue: 7th Annual

Posted by Scott On April - 19 - 2017ADD COMMENTS

The Jun/Jul 2017 issue of Canadian Woodworking showcases their 7th Annual Small Shops cover feature.  Art Director  Jonathan Cresswell-Jones has created a winning cover.  A dynamic sky bar treatment, good use of the upper left area for the main sell, use of numbers to quantify value, strong check list of supporting features and benefits, good use of color to help direct the eye, and the UPC code tucked away in the lower right, are hallmarks of this cover.

The 2016 Small Shop issue posted a sales gain of 79% in sales, on top of the 12% gain achieved in 2015. So look for this one to sell!

On sale May 22nd, 2017.  Cover price $5.95.

JunJul 2017

First Lady Wins $3 Million Judgement

Posted by Scott On April - 13 - 2017ADD COMMENTS

news_green-125x125According to VanityFair.com , Melania Trump has won a $3 million dollar judgement (and an apology) from the Daily Mail.  “It’s far less than the $150 million Trump’s initial suit demanded, but still extraordinary that a First Lady earned a public retraction and payout from a media organization,”according to the post.

The judgement was handed down in London’s High Court.

The trouble was that the Daily Mail suggested that Melania Trump was a professional escort, or to be more blunt, was saying she was a hooker.

“We accept that these allegations about Mrs. Trump are not true and we retract and withdraw them. We apologize to Mrs. Trump for any distress that our publication caused her. To settle Mrs Trump’s two lawsuits against us, we have agreed to pay her damages and costs,”said a press release.

Like the Rolling Stone case/fake news Campus Rape Story (in my previous post) it certainly would have been a lot less expensive to simply hire a good fact checker.

First Lady

 

Rolling Stone Settles Lawsuit

Posted by Scott On April - 12 - 2017ADD COMMENTS

news_green-125x125Rolling Stone magazine has finally admitted defeat, and has settled the defamation lawsuit brought by University of Virginia administrator Nicole Eramo.  The lawsuit stems from the now infamous, and debunked, Campus Rape Story, published in November of 2014.  A jury in a Federal court awarded Eramo 3 million dollars, which both Rolling Stone and the writer appealed in November of 2016.

Yesterday, a spokeswoman for Wenner Media, the parent company of Rolling Stone, said: “Rolling Stone, Sabrina Rubin Erdely and Nicole Eramo have come to an amicable resolution. The terms are confidential.”

One problem remains, and that is that Rolling Stone is still fighting a 25 million dollar lawsuit brought by the fraternity Phi Kappa Psi. Rolling Stone’s article claimed, falsely, that a gang rape had happened at the campus frat house.  A hearing on this suit is set for Wednesday afternoon in a Charlottesville Circuit Court. A trial is currently scheduled to begin Oct 23rd, 2017.

rape-on-campus

Expo 67 & Big Questions

Posted by Scott On April - 11 - 2017ADD COMMENTS

Canada’s History is producing two covers for their Jun/Jul 2017 issue.  For the Quebec market, we’ve produced a special cover celebrating the 50th Anniversary of Expo 67.  Art Director James Gillespie has created a postcard-like cover that evokes all the excitement from that iconic moment in time.

For the rest of Canada, we’ve got our Canada 150 package, featuring special essays by top writers on what the future holds for Canada.

The cover price has been raised to $9.99 (from $7.99) for this one, since it is a double-thick issue.

Editor Mark Reid says:

” In 1967, Canada turned 100, and the country was in the mood to celebrate. And nowhere was the party more groovy than in Montreal, the host of Expo 67. Today, Expo 67 is seen as a triumph for Montreal, Quebec and Canada. But the truth is, Expo 67 almost never happened — and pulling it off in such a successful way was a miracle in itself.To mark this momentous occasion, Canada’s History has created a cover that harkens back to the colourful 1960s-era, featuring the iconic Buckminster Fuller Geodesic Dome — the signature icon of  Expo 67.This exclusive cover is being made available for the Quebec market, and is sure to evoke fond memories of the swinging sixties in Canada’s cosmopolitan city. Inside the issue, which runs to 132 pages, you will find the dramatic tale of Expo 67’s success, as well as a special feature package marking the 150th anniversary of Confederation, anchored by “The Big Questions of Canada,” a special essay series by prominent writers such as Adrienne Clarkson, Lt. General Roméo Dallaire, Andrew Coyne and more. The special collector’s issue explores the history of our country, from the earliest Indigenous peoples, to the coming of Europeans and our progress into a modern multicultural nation.”

 

2017 Jun Expo (Small)

 

2017 BiG (Small)

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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