Covers Sell

Covers Sell

People Weekly’s Best-Selling Cover of 2014

Posted by Scott On June - 12 - 2015ADD COMMENTS

check_mark_125x125Back on August 20th, 2014, I blogged enthusiastically about People Weekly‘s fabulous cover tribute to Robin Williams (on sale in Canada August 18th, 2014) as Cover of the Week.

The cover was handled with great dignity and respect given the comic’s tragic demise.

In Canada, this cover sold 114,674 copies at a 58% sell-through efficiency.  It was by far the best-selling issue of the year in Canada for People Weekly.

The issue prior to it sold 84,531 copies.  The issue following it sold 89,811 copies.  The overall average sale in 2014 for every other issue of People was 71,993 copies.

So it sold 30,143 more copies than the issue prior to it, a 36% lift.  It sold 24,863 more copies than the issue after it, a 28% lift.  It sold 42,681 more copies than the overall average issue in 2014, a 59% lift.

The second highest seller in 2014 was the September 8th, 2014, issue featuring The Jolle-Pitt Family Wedding Album, which sold 98,866 copies, on sale September 8th, 2014.  So Robin Williams out sold this great cover by 15,808 copies, a 16% lift.



jolle pitt


Ricardo Launch in English A Winner

Posted by Scott On June - 11 - 2015ADD COMMENTS

check_mark_125x125The CMC awarded Ricardo (English Edition) as The 2015 Magazine of the Year.  Congratulations to Tracey McKinley, Coast to Coast to Coast, and the entire team for a job well done!

I blogged about this launch back on September 11th, 2014, as the Cover of the Week…so it’s time to check out the results!

The Fall launch issue (on sale September 15th) sold 23,882 copies! An incredible result right out of the gate!

So was it a one-hit wonder?  Nope!

The following issue (December 2014, on sale November 3rd) sold 23,865…an almost identical number!

The February 2015 issue, on sale December 15th, is sitting at a sale of 25,527, while not 100% final, is probably 99% final now.

The next two issues have equally compelling covers and look poised to sell extremely well too!

Ricardo 2014-10-57052 (3)

Dec 2014Feb 2015

Apr 2015Issu 52








Horse Canada Sales Up Big

Posted by Scott On June - 5 - 20151 COMMENT

The new Jul/Aug 2015 issue of Horse Canada is set to go on sale July 6th.  The magazine is on a big time roll.

Their last 7 issues in a row have all posted increased sales.

  1. Nov/Dec 2013…up 11%
  2. Jan/Feb  2014 Horse Annual up 22%
  3. Mar/Apr 2014 up 40%
  4. May/Jun 2014 up 147%
  5. Jul/Aug 2014 up 103%
  6. Sep/Oct 2014 up 18%
  7. Nov/Dec 2014 up 29%

In addition, while sales are not yet final, big gains are expected for the first 3 issues of 2015 too.

Special thanks to the OMDC.   And to our distributor Disticor.






100 Greatest Explorers

Posted by Scott On June - 2 - 2015ADD COMMENTS

The June 2015 issue of Canadian Geographic features a cover story on the 100 Greatest Explorers.

Here is what editor Aaron Kylie has to say about the issue:

“Explorers and exploration are a big deal for our readership, however there are not a lot of universally well known modern Canadian explorers. So with this cover, art director Javier Frutos played up a largely graphical treatment with a prominent main cover line with a simple direct sub-line. He also used a row of small images of select explorers, inspired from a December 2004 Canadian Geographic cover that had done particularly well at newsstand.”

Jun 2015 (Small)

Dec 2004



NMA announces Readers Choice Award

Posted by Scott On June - 1 - 2015ADD COMMENTS

news_green-125x125The National Magazine Awards Foundation is offering a Readers Choice Award for best cover this year, says Richard Johnson, Special Projects Manager.

“These ten nominees have been selected by the National Magazine Awards jury from entries nationwide, and represent the best in Canadian magazines from 2014. The juried winners (Gold and Silver) will be announced on June 5 at the NMA Gala in Toronto. The People’s Choice winner will be announced on Twitter (@MagAwards) on June 4. Vote today, and thanks for your support of Canadian magazine creators.”


Three of the ten nominations (30%) went to Report on Business.

Four of the ten nominations (40%) went to covers featuring profile shots of guys.

Two of the ten nominations (20%) went to city magazines.

Here are the ten choices:

16222_26 (Small)16243_26 (Small)

16264_26 (Small)16010_26 (Small)

16136_26 (Small)16833_26 (Small)

16958_26 (Small)16599_26 (Small)

16526_26 (Small)16647_26 (Small)






Bruce Jenner says, “Call me Caitlyn”!

Posted by Scott On June - 1 - 2015ADD COMMENTS

cover_of_the_week-125x125The July 2015 issue of Vanity Fair is a shocker.  The cover girl is former Olympic star Bruce Jenner, who has completed his transition to a women.

The cover shoot was done by legendary photographer Annie Leibovitz.  The article is written by Pulitzer Prize–winning contributing editor Buzz Bissinger.

I’m a bit surprised that People Weekly or one of the tabloids didn’t get the first “reveal.”


Jul 2015 Bruce Jenner



Music to view cover by…click below








Battle of Britain

Posted by Scott On May - 29 - 2015ADD COMMENTS

Legion Magazine‘s Jul/Aug 2015 issue will feature a cover story on the Battle of Britain.

This cover was 99% perfect on the first draft, with only some minor tweeks needed in the sky bar area.

Art Director Jason Duprau.

JulyAugust 2015 (Small)

House & Home’s latest Bookazine

Posted by Scott On May - 25 - 2015ADD COMMENTS

cover_of_the_week-125x125Canadian House & Home has produced another remarkable Bookazine/SIP… called Summer Style. This one measures 8 1/2 X 10 1/2.  The cover stock is a heavy  matte finish. It’s 100 pages thick. And it is packed with advice and inspiration. It’s a beauty!  The issue goes on sale May 25th, 2015 and it retails for $11.95.   To view some of CH&H’s other great looking Bookazines/SIPs see below: Summer 2015 (Small) 2013 322013 34 2014 422014 43 2014 442014 46 2015 52

ASME Covers of the Year

Posted by Scott On May - 21 - 2015ADD COMMENTS

news_green-125x125The American Society of Magazine Editors (USA) has just announced it’s winners of their annual Best Covers Contest.

The ninth annual ASME Best Cover Contest was open to all consumer print magazines published in the 2014 calendar year.  With 10 different categories, over 100 print magazines participated by submitting over  270 covers to the competition.

Their is also a Reader Choice Awards, which are voted on by Facebook users.

The Cover of the Year was The New Yorker’s “Broken Arch,” published on December 8, 2014, which pays tribute to race relations challenges in Ferguson, Missouri, last year.

The finalists in each category are show,  but the winners are:

Sports and Adventure:  ESPN The Magazine, October 13, 2014

Fashion and Beauty:  Harper’s Bazaar, March 2014

Business and Technology:  The Atlantic, November 2014

Family and Home:  FamilyFun, August 2014

Entertainment and Celebrity:  The New York Times Magazine, September 14, 2014

Science and Nature:  New York, June 9-15, 2014

Lifestyle:  Men’s Health, November 2014

Brainiest:  Bloomberg Businessweek, August

Most Delicious:  Bon Appétit, June 2014

And the Readers Choice Award Winner was Paper Magazine.















New SIP from Legion

Posted by Scott On May - 21 - 2015ADD COMMENTS

The latest (our 8th edition) in a series of SIP’s from Legion Magazine is scheduled to hit newsstands on June 22nd, 2015.

The magazine will retail for $14.95, and is only available at newsstands.

This issue focuses on the Battle of the Atlantic, which is to say the entire naval campaign during the Second World War.

Art Director Jason Duprau.





About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



    Activate the Flickrss plugin to see the image thumbnails!