Covers Sell

Covers Sell

Fly Fusion Growth in USA

Posted by Scott On February - 18 - 2015ADD COMMENTS

check_mark_125x125Fly Fusion magazine had a banner year in 2014, as they continued their growth strategy in the USA.

Very few Canadian magazines can seriously compete in the USA market. But Fly Fusion now sells more copies in the USA then they do in Canada.

All four issues in 2014 posted impressive sales gains.

Three of four  issues established new all time sales for their respective time slots.

A shout out goes to Susan Keavney at Coast to Coast.

  1. Winter issue up 7%
  2. Spring issue up 21%
  3. Summer up 13%
  4. Fall up 23%

Winter 2014  (Small)Spring 2014 (Small) Summer 2014 (Small)fall 2014 (Small)

Legion SIP Rocks

Posted by Scott On February - 18 - 2015ADD COMMENTS

check_mark_125x125The Victoria Cross SIP from Legion Magazine was a winner.

Sales were 8,360 copies.

Sell-through was 42%.

Sales were up 4,143 copies or 98% from the previous year in the Winter time slot.

Copies sold at a $14.95 price point.

It has been shortlisted for the 2015 Canadian Cover Awards.

VC_CoverFinal (Medium) (Small)


Vikings Cover Sizzles

Posted by Scott On February - 18 - 2015ADD COMMENTS

check_mark_125x125The Apr/May 2014 issue of Canada’s History sold extremely well.

 Sales were up 1,908 copies or 88% from prior year’s issue in this time slot.

It was the second best result ever in this time slot.

It has been shortlisted in the Small Magazine Category for the 2015 Canadian Cover Awards.

AprMay 2014 (Small)

New Look for Canada’s History

Posted by Scott On February - 17 - 2015ADD COMMENTS

thenandnow_125x125Canada’s History is unveiling a new look, effective with the Apr/May 2015 issue.  Here’s what the Editor-In-Chief Mark Reid says:


Apr 2015 (Small)

“In 2015, Canada’s History — formerly The Beaver magazine — will mark its ninety-fifth birthday. As Canada’s second-oldest magazine, we’re proud of our past, but also focused on the future.

For more than a year, the editorial team, led by art director James Gillespie, has worked on a refreshed design that places Canada’s History squarely in the spectrum of twenty-first-century publishing. It was truly a team effort, with special thanks going out to design consultant Karen Simpson for her advice and encouragement.

Our new look, which debuts with our April-May 2015 issue, features new fonts and font sizes that improve readability.
Both the front and back of book sections have been streamlined. The Currents section is now more visually dynamic, and some regularly recurring items — such as “Brush Strokes” — have been re-imagined for a modern audience. Our former Reviews Section is now titled Books, and will feature not only book reviews but also interviews with authors, book excerpts and other items of interest to readers.

The features section also received a makeover, and now employs a tasteful design that showcases — rather than competes with — the words, pictures and paintings. Layouts are cleaner thanks to the creative use of white space.

As many readers know, Canada’s History used to be called The Beaver, and we have not forgotten our historic connection to that iconic publication, or the Hudson’s Bay Company, which launched the magazine in 1920 as an internal newsletter. In Canada’s History you will find many nods to our past; we’ve retained our Trading Post column that showcases fur trade-era artifacts; every feature article ends with a small beaver icon; and we’ve renamed the Letters page “The Packet,” as it was called back in 1920 when the magazine was launched.

In unveiling our new look, we pledge to do our best to honour the legacy of this historic publication. And we look forward to sharing Canada’s stories for many years to come.”

Mark Collin Reid
Editor-in-Chief, Canada’s History magazine

Cover Awards 2015

Posted by Scott On February - 13 - 2015ADD COMMENTS

news_green-125x125Magazines Canada and the CMC have released the short list of finalists for the Canadian Cover Awards. Winners will be announced February 24 at an awards reception in Toronto, at 6 pm (ET) at the Courtyard Toronto Downtown.  Please plan to attend.  It’s always a good cocktail party and chance to mingle with friends and colleagues.

The Canadian Cover Awards honour and celebrate the power and success of magazine covers at the newsstand. Issues from September 2013 to September 2014 were eligible for this year’s awards. The finalists are:

General Interest, Arts, Lifestyle and Regional

Homes & Living Calgary, December 2013/January 2014
Legion, Victoria Cross issue
Vancouver Magazine, June 2014
Vancouver Magazine, Eating & Drinking issue
Zoomer, June 2014

Home and Decor

Canadian House & Home, December 2013
Canadian House & Home, January 2014
Décormag, July/August 2014
Les idées de ma maison, 15 mai 2014
Style at Home, November 2013

News, Business & Celebrity

7 Jours, 13 juin 2014
7 Jours, 11 juillet 2014
Hello! Canada, August 25, 2014
Maclean’s, November 25, 2013
Zoomer, November 2013

SIPS and new magazines

Canadian Traveller, Winter 2013
Ignition Luxury & Performance, 2014 Buyers Guide
Ignition Luxury & Performance, 2014 Handbook
Inside Fitness, 2014 Women’s Training Guide
Véro Magazine, V01#03

Small Magazines

Canadian Art, Winter 2014
Canada’s History, April/May 2014
East Coast Living, Fall 2013
East Coast Living, Spring 2014
Prairies North, Winter 2013

Sports and Leisure

Canadian Gardening, Early Summer 2014
Explore, Fall 2014
Ignition Luxury & Performance, Fall 2014
PASMAG – Performance Auto & Sound, October 2014
The Hockey News, Season Preview #40

Family & Kids

chickaDEE, December 2013
Chirp, November 2013
OWL, June 2014

Women’s Service

Canadian Living, September 2014
Châtelaine, October 2014
Elle Canada, February 2014
Elle Québec, April 2014
S/STYLE & FASHION, Fall 2014

The winner of the prestigious Newsstand Marketer of the Year award will also be announced at the February 24 reception. The award recognizes an individual who demonstrates true innovation and passion within a successful newsstand marketing project.

Don’t miss this chance to network with friends and industry professionals, and to cheer on your favourite magazines! To attend the awards reception (happening at 6 pm at the Courtyard Toronto Downtown, 475 Yonge St., Toronto), RSVP by February 20 to

SI’s 2015 Swimsuit Issue

Posted by Scott On February - 13 - 2015ADD COMMENTS

cover_of_the_week-125x125The Sports Illustrated 2015  Swimsuit Issue is creating quite a buzz, as it always has, as SI continues to create “shock and awe”.  The latest cover lowers the bikini line to shocking new lows in a game to get the twits to tweet their outrage.  Apparently it is working.  Moral outrage has surrounded the issue every year, since first launching in 1964.

The swimsuit model model, Hannah Davis,  was interviewed on the Today show said, “I think you’re making it look a lot naughtier than it really is to be honest,” Davis told Matt Lauer on TODAY Monday after a ribbon graphic covered part of the cover. “To be honest, I think SI always tries to do something a little different every year, and I think this year, it’s the year of the torso.

The year of the torso?  Uh, huh.  Looks like SI is serious about the old adage that sex sells.  Which one do you like best?  Vote for 2015, 2014, and 2013 below.  

2015 (Small)




Which cover do you like best?

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Posted by Scott On February - 12 - 2015ADD COMMENTS

The April 2015 issue of Canadian Geographic features a Grizzly Bear as the “celebrity”.  This cover is pin-up poster quality.

Editor Aaron Kylie says:

“The Canadian Geographic team felt the treatment of the main cover line “GRIZZLY” was very impactful, and combined well with the great direct eye contact of the bear. Add some bold hits of red in the corner slash and the plus sign in the bottom left-hand corner, and we think we’ve got an eye-catching cover that should stand out well on the newsstand. Kudos to art director Javier Frutos, photo editor Jessica Finn, and Don Johnston of Grandmaison Photography for the collaboration.”

Canadian Geographic has historically had success with Bear Covers.  Here’s the latest.  And then some oldies but goodies.  If it works, keep doing it!

Apr 2015

Dec 1996Dec 2003Jan 1997 (Small)

Dec 2008Jan 1994      Dec 2005

BearCover (Medium)






AMPA Announces Award Winners

Posted by Scott On February - 12 - 2015ADD COMMENTS

news_green-125x125The Alberta Magazine Publishers Association (AMPA) has announced the recipients of the Achievement in Publishing, Editor of the Year, Volunteer of the Year and Best New Magazine awards; and the shortlist for the new Magazine of the Year award.

The Showcase and Achievement Awards recipients will be  celebrated at the Alberta Magazine Awards Gala on March 5, 2015 in Calgary, says a press release.

2015 ACHIEVEMENT AWARDS The Achievement Awards recognize the accomplishments, innovation and creativity of individuals and publications in the magazine industry. Congratulations to these highly accomplished individuals and publications, and all of the worthy nominees:

Achievement in Publishing Chris Bird, Fly Fusion Magazine

Editor of the Year Steven Sandor, Avenue Edmonton

Volunteer of the Year Jennifer Schmidt-Rempel, Lethbridge living

Best New Magazine (Recipient) Grains West

Magazine of the Year (Shortlist) Avenue Calgary

Avenue Edmonton

Glass Buffalo

Visit to learn more about these awards recipients and finalists.

SHOWCASE AWARDS (Finalists) Thanks to the hard work of more than 50 Alberta Magazine Awards volunteer judges – industry experts from across North America – the 300 editorial and design entries in 15 Showcase Awards categories have been narrowed down to 75 outstanding finalists. Congratulations to all the magazine publishers, editors, web editors, writers, poets, art directors, designers, photographers, illustrators and the many other talented contributors! View the list of finalists and  read the entries at:

On a personal note, I want to congratulate both Chris & Jennifer Bird, who have been clients now since 2009.





Retire Rich

Posted by Scott On February - 11 - 2015ADD COMMENTS

The Mar/Apr 2015 issue of Canadian Real Estate Wealth is set to hit newsstands on March 2nd, 2015.

This theme has performed particularly well over the years.  Big Bold type treatment.  Strong sky bar.  Button.  This cover checks all the boxes.

Apr 2015 (Small)


For your cover viewing pleasure:




Captain Cook

Posted by Scott On February - 3 - 2015ADD COMMENTS

The Feb/Mar 2015 issue of Canada’s History features Captain Cook on the cover.  We have had success recently with originally commissioned illustrations.

The Art Director is James Gillespie.

Feb2015 (Small)


About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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