Covers Sell

Covers Sell

Dirt Trax Roars

Posted by Scott On August - 19 - 2014ADD COMMENTS

The Fall 2014 issue of Dirt Trax is set to hit newsstands on September 15th, 2014. Art Director Andrew Knor has packed this cover with energy and excitement. The double image cover has worked well for us in the past, so it is being used again to see if similar results can be achieved. Vol 16 1

Canadian Antiques & Vintage

Posted by admin On August - 15 - 2014ADD COMMENTS

thenandnow_125x125The Upper Canadian Antiques Showcase is being re-launched as Canadian Antiques & Vintage effective with the September/October 2014 issue. Canadian Antiques & Vintage has a history of publication in Canada dating back over 50 years, to 1963.  The publication was a merger of Canada’s two best-known antiques publications: Antique and Collectibles Showcase (dating to 1963) and The Upper Canadian (in continuous publication since 1980) following their acquisition in 2005 by Canadian publisher 2Brilliant Media Inc.

Publishers Herb and Sophie Bond say that:

“Canadian Antiques & Vintage serves its readers and advertisers through extensive coverage of national trends in the collection of antiques, folk art, vintage fine art, and vintage collectibles. We deliver: feature stories, authored by experts, on pieces and genres of collecting; detailed on-the-ground coverage of local and regional shows and auctions, including every major national event; personal profiles of passionate Canadian antique collectors young and old – why they collect, what they collect, how they began, the changes they’ve witnessed; insightful conversations with dealers and those in the antiques trade, where secrets are often shared; ‘how to’ collecting articles; hints on decorating with antiques; legal comment on a variety of collector concerns; antique-related travel in Canada, and also internationally, for readers on the antiques hunt; ‘Q&A’ decoding of heirloom treasures; book reviews across a wide variety of collecting; significant collections of Canadiana seen in museums across the nation. More than that, Canadian Antiques & Vintage is the place where Canadian collectors congregate and come together around their passion, offering their insight and experience to others.  Simply put, our readers recognize us as the voice of the tribe.”
The magazine is upgrading to perfect binding, and the cover price will be raised from $6.95 to $7.95, and will be published six times per year.
Coast to Coast will be the distributor, working with CoversSell.Com.
SepOct 2014JulAug 2010 (Small)



Thinking Sells

Posted by admin On August - 13 - 2014ADD COMMENTS

The Winter 2014 issue of Rotman Management was a winner at the newsstand, both in Canada and the United States.

The magazine used to sell just a few copies at Chapters/Indigo…39 copies in total on the Winter 2012 issue, and 49 copies on the Winter 2011 issue. CoversSell.Com launched it through Coast to Coast with a finely tuned distribution through the wholesale supply channel to top bookstore, specialty newsstands, and terminal accounts.

Sales in Canada. were 1,287 copies.  Sales in the U.S. were 489 copies.  Total sales were 1,776 copies at a $16.95 cover price, generating $30,103 gross newsstand dollars.

New Look for Almanac

Posted by admin On July - 30 - 2014ADD COMMENTS

The 2015 Harrowsmith Almanac is sporting a new look this year. There are a number of subtle changes, but the biggest change was to add benefit-oriented sell lines to the cover.

This classic publication sold over 24,000 copies last year.

Publisher Yolanda Thorton is pushing for even more robust sales with this year’s editon.

The on sale date is scheduled for September 8th, 2014.

The magazine is distributed by Coast to Coast.  Special thanks to Ron Sellwood and Peter Van De Geyn.

Cutthroat Trout

Posted by admin On July - 29 - 2014ADD COMMENTS

The Fall 2014 issue of Fly Fusion is set to hit newsstands on August 24th, 2014.

This cover is from the Less is More school.  We wanted “radical clarity” about what we are selling: Cutthroat Trout.

The cover continues with it’s traditional drop down box in the upper right corner, and features two other main sell lines in the lower left.

The Spring 2014 cover, Monster Lake Trout, is smashing sales records in both Canada and the U.S. markets.  In Canada, sales are up over 45% from prior year, and in the U.S. sales are up over 30%.

All Type Treatment

Posted by admin On July - 28 - 2014ADD COMMENTS

The September 2014 issue of Canadian Real Estate is a great example of how to make an “All Type” cover treatment pop on newsstands.

Ski Canada New Look

Posted by admin On July - 22 - 2014ADD COMMENTS

Ski Canada magazine, which outsells all it’s domestic and U.S.-based competitors, isn’t playing it safe.

Working with K9 Strategy+Design (who has been art directing the magazine for 8 years) and, the 2015 Gear Guide issue has received a complete makeover.

Publisher Paul Green says, “It was time for Ski Canada magazine to refresh its image so we went to K9 Design, our long term partner in the magazine’s art direction. Assignment: capture the vitality of alpine skiing in an all new look for 2015.”

Norm Lourenco  of K9 Design says,  “We’ve designed Ski Canada for over 8 years but never redesigned it. To say we are stoked is an understatement, but we realize the enormous responsibility and sensitivities that come with redesigning such a celebrated and respected Canadian publication. Our goal is to strengthen the 42 year old brand as a current, authoritative voice on all things ski. Every redesign is a balancing act between yet-to-be-realised new readers and current loyal readers – you’re constantly asking have we gone too far, or not far enough. For Ski Canada, we’ve introduced elements that will bring a bit more fun to the reading experience, while still maintaining their role as the leading publication that is synonymous with skiing.”

The cover price has been raised from $5.95 to $6.99.

The new look goes on sale September 8th, 2014.

3 Guys in T Shirts

Posted by admin On July - 11 - 2014ADD COMMENTS

Here are three covers from Rollingstone in 2012.

All three feature guys in t-shirts.

Which of these covers sold the most copies in Canada?

The Boss, The Biebs, or the Bad Boy?

Think carefully before making your choice.

Answers can be found below.

The Boss:  Sold 9,134

The Biebs: Sold 6,671

The Bad Boy:  Sold 10,282  (sold 54% more than Biebs!)

Cottage Life Winter Covers

Posted by admin On July - 10 - 2014ADD COMMENTS

Which of these 3 great Cottage Life covers sold the most copies?

All three are from the Winter time slot, 2011, 2012 and 2013.

All three are very blue.

Think carefully before making your choice.

All three sold well, but one did considerably better.

The answers can be found below.

#1  Winter 2011….sold 7,367

#2  Winter 2012…sold 7,380

#3  Winter 2013…sold 9,408….up by 27.5% from prior year!

Abilities Rocks the Chair

Posted by admin On July - 10 - 2014ADD COMMENTS

The Spring 2014 issue of Abilities magazine is very interesting.

Here’s what I’ve been told about the magazine from Cameron Graham, PhD:

“Abilities magazine is a lifestyle/consumer magazine for Canadians with disabilities. It was founded by the late Raymond D. Cohen over a quarter century ago. Published quarterly, it is approaching its 100th issue.”

“Our readership is about 80,000. Roughly a third of that is through individual subscriptions, the rest through bulk subscriptions distributed via disability-related organizations to their members. ”

“The magazine is prepared under the guidance of a board of directors representing the disability community, so it is very much “of” people with disabilities, not just “for” them. We publish content that is intended to inspire and inform, and to link people to opportunities. Occasionally we provoke, hence this cover.”

“Here is how the cover came about. Our editorial committee was meeting one evening earlier this year to plan themes and content for upcoming issues. One of our board members, Joel Dembe, a Canadian wheelchair tennis player and Paralympic athlete, was trying to convey to us that our ideas were a little tame. He showed us this logo and we just burst out laughing. The logo came from the website of a nonprofit organization in Spain called They are doing some highly provocative work in changing people’s perceptions of disability.”

“At some point over the following few days, one of our graphic artists mocked up an Abilities cover with the logo on it. As soon as we saw it, we realized that it had the potential to be a really strong cover. We were obviously concerned about how our audience would react, but after talking it over, we concluded that it would work as a question about how Canadians with disabilities perceive themselves. We needed strong content to match the logo, and we succeeded in getting it. Without that content, the cover would be gratuitous.”

Kudos to the team for having the courage of their convictions to create this powerful cover.

Special shout out to Matt Hilliard Forde for bringing this to my attention.



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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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