Covers Sell

Covers Sell

Make A Million

Posted by Scott On July - 7 - 2017ADD COMMENTS

The Sep/Oct 2017 issue of Canadian Real Estate Wealth is scheduled to hit newsstands on August 14th, 2017.

With real estate markets across the country sizzling, Canadian Real Estate Wealth’s cover is extremely timely and contains valuable information anyone can put to good use.

This magazine is on a major roll, with 12 of the past 14 issues posting sales gains…over a two year period!

Highlights of this cover include:

  • Sky Bar effectively alternates white and yellow for legibility
  • Bold Type for Main Sell Line
  • Use of check symbols in far left position
  • Use of Number 3 to highlight value
  • Use of underline technique to add interest
  • Color Choice of Yellow creates hot effect off Blue background

The magazine retails for $7.99

Art Director:  Ali Chin

2017 SepOct

 

 

Metro News Re-Brands: METRO 360

Posted by Scott On July - 4 - 2017ADD COMMENTS

news_green-125x125Metro News, one of Canada’s oldest, and largest magazine distributors, has announced a new corporate indentity…METRO 360.

The new branding is designed to reflect the forward-thinking strategic direction of the company, as it grows its business into the future.

In a Press Release, CEO Daniel Shapiro says:

“While magazine and book distribution will remain a crucial component of our portfolio, METRO 360 is looking toward the future, seeking our large packaged goods manufacturers to represent throughout Canada. We are also actively investing in consumer friendly packaged good companies, applying our core skill set to quickly scale the business.”

Barry Weir, VP and Chief Operating Officer, points out that METRO 360 is already handling a number of products, such as Dream Water and Handfuel. Asked if this might result in new business opportunties for magazines, the answer was a firm yes. “These organic trail mix products expand our network of retailers, and may lead to opportunties for magazines that cover healthy food and healthy living and other niche magazines.”

Glenn Morgan, CEO of Coast to Coast echoes that thinking. ” It certainly makes sense from the standpoint of bolstering their core business of magazine and book distribution. And it positions them for finding new and exciting retail environments for magazines.”

Metro Logo jpeg

 

Cover You’ll Love

Posted by Scott On July - 4 - 2017ADD COMMENTS

The August 2017 issue of Canadian House & Home is the Cover of the Week.

  • The cover features a very welcoming boathouse dock scene
  • Bold Type Treatment in upper left position
  • Crisp white feel for Summer
  • Cover Slash in upper right corner

The issue is a visual treat with tons of valuable information.  Last year’s August issue was a huge success (Cottages to Covet) so it will be interesting to see how this one performs.

Here’s what Editor-In-Chief Beth Hitchcock had to say about it:

About the issue:

Just in time for the Canada Day long weekend, our August issue is a celebration of summer style. From a bunkie makeover to a mid-century modern take on a country house, the interiors make you want to kick off your shoes and put up your feet. All the product pages support the same mood: great pitchers for entertaining, the latest woven furniture and accessories, and pieces for a cottage-perfect bedroom.

About the cover:

Crisp blues and whites evoke the feeling of sitting by — or better yet, jumping into — one of our country’s beautiful lakes. We kept the main sell line simple and direct, with a pink accent for extra pop on the newsstand. As for the image, who wouldn’t want to be sitting on that dock looking at that view?

2017 Aug (Small)

 

 

Hamilton (by Toronto Life)

Posted by Scott On June - 30 - 2017ADD COMMENTS

cover_of_the_week-125x125The July 2017 issue of Toronto Life features an interesting cover line:  HAMILTON in huge screaming type, supported by 6 starbursts proclaiming the benefits of our sister-city.

Here’s what Editor Sarah Fulford has to say about this one:

“Increasingly, city-loving house-hunters in Toronto are faced with three choices: buy a tiny condo, rent an apartment forever or move to Hamilton We put the Stuart Berman’s excellent story on the cover to tap into that conversation. Toronto Life’s art director, Christine Dewairy, came up with the cheeky line “Toronto’s New Hot Spot” to signal that the article looks at Hamilton through the eyes of someone priced out of Toronto.”

It’s a gutsy move. And a really well-written, interesting article.  I thought it might be the first time a city magazine has featured another city on it’s cover, so I checked with Alan Centofante, a newsstand consultant on many of the USA’s top city magazines.  He came back with a few, including one that Toronto Life did on Chicago, back in Sep 2000.

2017 Jul (Small)

ChicagoX

Fake Cover

Posted by Scott On June - 28 - 2017ADD COMMENTS

news_green-125x125The Washington Post broke the story that a “Fake” Time Magazine cover, featuring Donald Trump, adorns the walls of a number of Trump golf clubs.  Time Magazine has requested that they be taken down. The cover is dated March 1, 2009.  Problem: there was no March 1, 2009, issue of Time magazine. And there was no issue at all in 2009 that had Trump on the cover.

It is not clear who created this fake Time cover — or why, according the Washington Post.  But what is clear is that the President likes covers of magazines, as long as they are flattering, even if they are fake.

Fake Cover

TIME_COVER_07

 

Toronto Life Quiz 2016 Covers

Posted by Scott On June - 23 - 2017ADD COMMENTS

Quiz_ShowTest your knowledge of Toronto Life covers.  Which of these 4 Covers was the best-seller in 2016?

Better yet, try ranking them from #1 to #4.

  • Get none right…you are a Dunce.
  • Get #1 right…you graduate High School
  • Get #1 & #2 right…you graduate University
  • Get all 4 in order…Masters Degree

Mar 2016                                                   Apr 2016

2017 Mar2017 Apr

 

Sep 2016                                                   Dec 2016

2017 Sep2017 Dec

 

Don’t look yet!

Don’t cheat!

Scrowl down for Answers…

Answers below:

 

 

 

#1   Dec 2016 (Trudeau) sold 8,869 copies!

#2  Sep 2016 (Murder) sold 8,705 copies.

#3  Mar 2016 (Legal-ish) sold 8,110 copies

#4  Apr 2016 (Where to Eat) sold 7,267

 

Apparently TL Readers like our handsome Prime Minister, and his policy to legalize weed!

All strong cover treatments and subject matter choices!

 

 

Pioneer Woman…launch success!

Posted by Scott On June - 21 - 2017ADD COMMENTS

news_green-125x125Pioneer Woman, a new magazine launched by Hearst and Scripps Networks Interactive, has apparently 100% sold out, and is going back to press to print another 100,000 copies, according to Ad Week.

The first issue was published on June 6th, 2017, with the next issue scheduled to go on sale in September of 2017.

The magazine was launched exclusively in Wal Mart…4000 stores in the USA.

Ad Week’s article said:

“Drummond’s blog, which launched in 2006, became a lifestyle phenomenon with millions of fans. Her Food Network show premiered in 2011. In addition to her multiple New York Times best-selling cookbooks, Drummond also has a line of cookware, dinnerware and home products available at Walmart. Drummond’s products are also sold at her own store, The Mercantile, in Pawhuska, Okla., an hour north of Tulsa.”

The cover features Ree Drummond, star of The Pioneer Woman on Food Network.

Fantastic to see a new magazine take off like this one has!

 

Launch Issue Jun 2017

Dieppe

Posted by Scott On June - 19 - 2017ADD COMMENTS

The Aug/Sep 2017 issue of Canada’s History is scheduled to hit newsstands July 24th, 2017.

Here’s what Editor Mark Reid has to say about this one:

“For years, the WWII attack on Nazi-held Dieppe was viewed as a disaster. And when it comes to the sheer loss of life, and the scores of Canadian and Allied soldiers captured and made into POWs, the Dieppe Raid of August 19, 1942 was truly disastrous. But what if there was a secret, ulterior motive for conducting the doomed raid? What if the raid was really a cover for a covert spy mission — to steal secret information that could help break the infamous Nazi Enigma code machine?

For our August-September issue, Canada’s History is featuring a harrowing image of an Allied soldier — one of the few survivors who managed to escape the chaos and killing on the rocky beaches at Dieppe. The Dieppe Raid marks its 75th anniversary this year, and our cover story, by award-winning author and historian David O’Keefe, reveals the real reason behind the botched sneak attack on Nazi-occupied France.”

2017 AugSep (Small)

 

Build a Mirror

Posted by Scott On June - 19 - 2017ADD COMMENTS

The Aug/Sep 2017 issue of Canadian Woodworking is scheduled for on sale July 24th, 2017.

Art Director Jonathan Cresswell-Jones as created a vibrant, warm cover treatment.  It features:

  • Strong sky bar treatment
  • Benefit-oriented hooks
  • Main Sell Line up high, and to the left
  • Good use of yellow to draw the eye down the cover
  • UPC code banished to lower right, where it belongs

AugSep 2017 (Small)

 

 

RollingStone Pays Out Fraternity

Posted by Scott On June - 15 - 2017ADD COMMENTS

news_green-125x125Rollingstone magazine has reached a settlement deal with the Phi Kappa Psi fraternity at the University of Virginia in the amount of $1.65 million dollars.   The law suit stemmed from the now infamous “fake news” story back in November of 2014 entitled “A Rape on Campus.”  The fraternity had sought $25 million.  This settlement is in addition to the $3 million dollars awarded to Nicole Eramo, a University of Virginia administrator, who was defamed by the article.  Plus, there is still an appeal pending by three individual members of the fraternity who are also seeking millions in damages to their reputations.

In a gesture of good will, it is reported that the  fraternity plans to donate “a significant portion” of the settlement to groups that offer sexual assault awareness education, prevention training and victim counseling services on college campuses.

The magazine chose to fight these lawsuits for years, despite the story being completely debunked by a Columbia Journalism School report.

The legal costs of defending the various lawsuits, and the settlement costs, may have contributed to Wenner Media selling a 49% stake in the iconic American brand to BandLab Technologies, a Singapore-based music company back in September of 2016, and US Weekly to the National Enquirer in March of 2017.

If only they had hired a good fact checker.  Or simply admitted their mistake and apologized right away.

Rape on Campus

 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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