Covers Sell

Covers Sell

Top 10 Sky Sights 2018

Posted by Scott On October - 31 - 2017ADD COMMENTS

The Jan/Feb 2018 issue of SkyNews is scheduled to hit newsstands on Dec 4th, 2017.

This time slot is always the best selling period of the year, and the Top 10 Sky Sights is an annual editorial feature.

Art Director Janice McLean has created a winning look.  Strong central image. Cover Slash in upper left corner.  Bold Type for main sell line.  Bullets support secondary sell.  Additional hooks accented with + sign.

This year’s edition has strong promotional support behind it:  look for promotions at:

  • Chapters/Indigo
  • Coles/Smithbooks
  • London Drugs
  • Wal Mart

Title…new launch by St. Joe’s

Posted by Scott On October - 27 - 2017ADD COMMENTS

St. Joseph Communications, Media Group, has announced the launch of a new Men’s Fashion magazine…called The Title.  It replaces the former Men’s Fashion magazine.

The Title will be published 3 times per year…Winter, Spring, Fall.  The new magazine debuts on newsstands November 20th, 2017.

Editor-in-Chief, Greg Hudson said this in the Press Release:  “Our objective is to create a voice for Title that readers relate to.  That voice is one that’s smart, funny, addictive and, uncannily similar to their own.”

The magazine’s target is:  educated, affluent, creative men between the ages of 28 to 50.

The distribution model includes select geographical areas in the following newspapers:

  • National Post
  • Vancouver Sun
  • Montreal Gazette
  • Calgary Herald

And it will be delivered to carefully selected postal codes that will be delivered by Canada Post.

Plus, it will be polybagged with Fashion and available exclusively at Shoppers Drug Mart stores nation-wide.

 

Full Size Harrowsmith is Back!

Posted by Scott On October - 23 - 2017ADD COMMENTS

Harrowsmith magazine is back, and better than ever!

“It’s a time of great change,” says Harrowsmith publisher Yolanda Thornton. “Canadians are making advances to improve our relationship with the world around us, and we want to be there to showcase and celebrate the work they do. From new trends in farming and cultivation, to helping rural communities, respecting and protecting wildlife, and nurturing a healthier, greener, more conscientious way of participating in the world, Harrowsmith seeks to bring you those stories and help you connect with like-minded individuals. Our new magazine format and website help us do this in a more eloquent way.”

Art Director Meredith MacKinley has really nailed the re-launch cover for Harrowsmith’s return as a full-sized magazine.  This mouth-watering food-focused cover, hits all the right notes.

It will debut on Canadian newsstand November 20th, 2017, at a retail price of $6.99.

 

The new edition also heralds the launch of a new and expanded website for Harrowsmith, which features some of our favourite stories from the magazine, as well as fresh content, podcasts and videos.

harrowsmithmag.com

Available online and in stores November 20, the Winter issue features delicious holiday recipes and inspiring DIY ideas. Harrowsmith’s new food editors, Latham Hunter and Rebecca Kinghorn, serve up some exciting new recipes for kitchen enthusiasts with their innovative soups for the season. From butternut squash to chicken pot pie and egg drop soup, these bowlfuls promise to surprise and delight. The issue also includes some twists on eggnog, including a French Toast recipe you just just have to try. We also have just the DIY project to help you get ready for the holidays. Our floating fireplace mantel is a great way warm up hearth and home this winter.

Also inside, Mark Cullen shares his tips for growing Amaryllis, year after year. And we profile a fascinating up and coming Canadian company that’s helping to shape how we grow edibles in the home. Whether you’re into pickling or curious to try it out for the first time, we share tips for how to get started on that too.

Dan Needles returns to our pages with his unique, humorous perspective on life in the country. On a more serious note, we explore the effect of climate change on our oceans, and in the north. We also round up the best trails to snowshoe, cross-country ski or skate, across the country, along with many other stories to keep you informed and entertained throughout the season.

 

2 Covers for Horse Canada

Posted by Scott On October - 20 - 2017ADD COMMENTS

The team at Horse Canada has created two covers for their big Nov/Dec 2017 issue.  The Winter time slot is always the best selling season of the year.

Art Director Sieu Truong produced two covers that we loved so much, that the Publisher, Jennifer Anstey, decided to publish them both.

The first cover has a decidedly Western feel, and will be distributed to the three western-based wholesalers.  While the second cover will be distributed to the three eastern-based agents.

Circulation Director Karin Apfel says, “We know that our loyal readers and our loyal advertisers will absolutely love these covers and are looking forward to hearing feedback from the Horse Canada fans on this unprecedented move!”

 

Let the Mocking Begin

Posted by Scott On October - 19 - 2017ADD COMMENTS

It was just a matter of time until some clever art director would do a mocking/mock cover like this one.

The Harvey Weinstein revelations have been very damning of Hollywood culture.

Trains

Posted by Scott On October - 16 - 2017ADD COMMENTS

The Dec/Jan 2018 issue of Canada’s History is set to hit newsstands on November 20th, 2017.

This time slot is almost always their most productive selling period.

And whenever we have run a cover featuring trains, we have sold exceptionally well, breaking sales records!

Art Director James Gillespie has created another classic “poster style” cover.  A clean white background, bold use of type, simple main sell line and supporting sell line, and a tasteful starburst gives this cover a timeless feel.

The first 3 issues of 2017 have all been Record Breakers too!

Re-Design for Canadian Woodworking

Posted by Scott On October - 13 - 2017ADD COMMENTS

The Dec/Jan 2018 issue of Canadian Woodworking has a fresh new look.  Publishers Linda and Paul Fulcher commissioned K9 Strategy + Design to assist with the project.

Norm Lourenco, Creative Director at K9 Strategy + Design said this:

“Our main goal with this project was to develop a masthead logo/wordmark that would stand out against its competitors – a challenge when working with long titles. We worked hard to find the right balance that would accommodate the variety of different sized projects that are regularly featured on the cover and at the same time allow the masthead to stand out.”

Here’s what Publisher Linda Fulcher has to say about the magazine and the re-design:

“Canadian Woodworking and Home Improvement Magazine was awarded Magazine of the Year in 2017 by the CMC for outstanding circulation growth, and is continuing to expand its presence on the newsstand with the addition of over 1,000 stores for the DecJan 2018 issue.

The brand is celebrating the newsstand growth with a redesign to the cover that will present a cleaner bolder logo. The new logo reflects the brand’s ongoing commitment to the primary woodworking focus and highlights the new home improvement editorial and advertising content.

The redesign is in concert with a recent editorial survey indicating high reader satisfaction with the woodworking content and revealing that interest in home improvement DIY projects has grown from 36% in 2008 to 67% in 2016.

The magazine recently added 8 pages to include the expanded home improvement content while still maintaining the number of pages dedicated to its core woodworking focus.

In addition, Canadian Woodworking and Home Improvement has expanded the trim size from  8.125 x 10.625 to 8.625 x 10.875!  That’s a 1/2 inch more space to feature photos and illustrations for the woodworking and home improvement projects. The expanded trim size will also provide advertisers with more room to feature products and services.”

  • Over the past five years, the brand has seen growth year-over-year in advertising revenues, editorial content, and has doubled both circulation revenues and website traffic.
  • 11 of the past 12 issues have posted newsstand sales gains.  Up 49% in 2016.  Up another 22% in the first half of 2017.
  • With the expanded newsstand presence, bolder logo and larger format, the publication is positioned to enjoy continued growth in 2018.
  • The cover price is being raised from $5.95 to $6.97, an increase of 17%.

Some Recent Issues before the Re-Design:

 

Canadian Running Dazzles

Posted by Scott On October - 5 - 2017ADD COMMENTS

The Nov/Dec 2017 issue of Canadian Running is one to watch.  It goes on sale October 30th, 2017.

The “travel” themed cover is packed with benefit-oriented sell lines.  Good use of devices such as starburst and + sign.

The clean blue background and warm red logo work well together to create a vibrant, energetic feel.

 

SI gets into Politics

Posted by Scott On September - 27 - 2017ADD COMMENTS

The latest issue of Sports Illustrated has gotten into politics.   I give SI credit for not shying away from controversy…controversy typically helps sell magazines.  Therefore, it deserves to be the Cover of the Week.

However, I’m just not sure the gamble is going to pay off for Sports Illustrated this time on newsstands, in the USA, although it probably will here in Canada.

Courting controversy comes with risk.  I guess SI doesn’t care that ESPN’s ratings have been cratering as they have become increasingly embroiled in politics.  And that NFL ratings have been tanking too, starting last year when Colin Kaepernick, a quarterback for the San Francisco 49rs, started his personal “protest” by not standing for the flag and the singing of the Star Spangled Banner.  (Note 1:  Colin was protesting racial injustice in the USA, in case you missed that part). (Note 2:  The First Amendment enshrines and protects his right to Free Speech).  (Note 3:  The NFL’s Official Operations Manual strictly prescribes what is required of all players with respect to the National Anthem…and it requires standing).

Here’s what the NFL’s Official Operations Manual says regarding the National Anthem:

“The National Anthem must be played prior to every NFL game, and all players must be on the sideline for the National Anthem.
During the National Anthem, players on the field and bench area should stand at attention, face the flag, hold helmets in their left hand, and refrain from talking. The home team should ensure that the American flag is in good condition. It should be pointed out to players and coaches that we continue to be judged by the public in this area of respect for the flag and our country. Failure to be on the field by the start of the National Anthem may result in discipline, such as fines, suspensions, and/or the forfeiture of draft choice(s) for violations of the above, including first offenses.”

So far, there has been no “discipline, such as fines, suspensions and/or the forfeiture of draft choices for violations.”

Things weren’t going well for Colin last year, who earned $14 million dollars (that part is good) but whose team ended the 2016 season in last place in the NFC West, with just 2 wins and 14 losses (not so good).  He then opted out of the last year of his contract (not too smart), to become a free agent.  And like Jose Bautista of the Blue Jays, Colin discovered that there were no takers.   The problem for Colin was that, unlike the Blue Jays, San Francisco didn’t take him back.

Spike Lee (Film Maker) waded into it, claiming all the NFL owners were racists and cowards for not offering Colin a job.  Since Spike has never played, or coached, or owned a football team, most people ignored him.

But then things got better for Colin (and Spike), when Donald Trump decided to make an issue out of it at a recent pep rally in Alabama. Now, all hell has broken loose.  It’s gotten very entertaining indeed.

Negative reaction to the cover came swiftly, from both sides of the debate.

Twitter lit up , many complaining:  Why is Colin Kaepernick not on the cover?  Good question.  Which forced SI to come out with a video to defend the cover.  See URL below:

https://www.si.com/sports-illustrated/video/2017/09/26/sports-illustrated-sports-united-cover-explanation

If you listen to the interview with Executive Editor Steve Canella, apparently, Colin is on the cover even though he is not.  “Even though his picture isn’t there, Colin Kaepernick is there.”

Really?  I see LeBron James (NBA).   I see Steph Curry (NBA).   I see Roger Goodell (NFL Comish) , who has been harshly criticized for not supporting the protest in the league he runs.

Perhaps the sad truth is:  Sports Illustrated didn’t have the guts to put Colin on the cover.

 

 

 

 

 

 

 

Wild About Harry

Posted by Scott On September - 22 - 2017ADD COMMENTS

The October 2017 issue of Vanity Fair is the Cover of the Week.

For fans of the popular Netflix show Suits, this cover will be irresistible.  Ditto for Royal Family addicts.  The local Toronto actress is sure to help them sell lots of magazines.

And a tip of the cap to Graydon Carter, Editor, who announced his retirement.  Congratulations on a remarkable career.

 

 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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