Covers Sell

Covers Sell

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Posted by Scott On May - 5 - 2010

Interesting Articles:  Click on Links Below

  1. Are Circulators to Blame for Weekly Scoop’s Demise? (Masthead, July/August 2006)
  2. What does the National Post have against Canadian Magazines? (Masthead, March 2000)
  3. The Basics of  Buzz: Measuring the Impact of those Cartoons (Masthead, May/June 2006)
  4. Circ Watch 2009 (Masthead, January 2009)
  5. Three Mags, Three Tactics (Masthead, March/April 2007)
  6. Facing the Perfect Storm: As postal rates rise (Masthead, September/October 2008)
  7. Time for a Nip and a Tuck? (Masthead, November/December 2006)
  8. Stamping out Controversy (Masthead, September/October 2006)
  9. A Textbook Case of Nailing it: Walrus Launch (Masthead, January/February 2007)
  10. Circ Watch 2005 (Masthead, April 2005)
  11. Hooked on Controlled Circulation (Masthead, February 2005)
  12. If Magazine Writers went on Strike, would anybody care? (Masthead, January/February 2008)
  13. Remembering a Champion: Terri De Rose (Masthead, July/August 2007)
  14. Love In at the Park Hyatt (Masthead, March/April 2006)
  15. Saskatchewan Success (Masthead, March/April 2008)
  16. Publishers: Mark Your Turf (Masthead, November/December 2005)
  17. Harrowsmith Renewal Rate Case Study (Masthead, May/June 2007))
  18. Score with SIPs (Masthead, July/August 2008)
  19. The Wisdom of the Crowd: Canadian Geographic (Masthead, May/June 2008)
  20. Are we Marketers or Masochists (Newsstand Resource, Summer 2003)
  21. Circ Watch 2008 The Ever Changing Newsstand (Masthead, November/December 2007)
  22. A Few Modest Proposals (Masthead, January/February 2006)
  23. Making the Call: Telemarketing might be annoying (Masthead, September/October 2007)
  24. Put Your Circ to Work: Dream big, plan smart (Template, 2006)
  25. Newsstand Demand (Template 2010)
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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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