Covers Sell

Covers Sell


Posted by Scott On May - 5 - 2010

Interesting Articles:  Click on Links Below

  1. Are Circulators to Blame for Weekly Scoop’s Demise? (Masthead, July/August 2006)
  2. What does the National Post have against Canadian Magazines? (Masthead, March 2000)
  3. The Basics of  Buzz: Measuring the Impact of those Cartoons (Masthead, May/June 2006)
  4. Circ Watch 2009 (Masthead, January 2009)
  5. Three Mags, Three Tactics (Masthead, March/April 2007)
  6. Facing the Perfect Storm: As postal rates rise (Masthead, September/October 2008)
  7. Time for a Nip and a Tuck? (Masthead, November/December 2006)
  8. Stamping out Controversy (Masthead, September/October 2006)
  9. A Textbook Case of Nailing it: Walrus Launch (Masthead, January/February 2007)
  10. Circ Watch 2005 (Masthead, April 2005)
  11. Hooked on Controlled Circulation (Masthead, February 2005)
  12. If Magazine Writers went on Strike, would anybody care? (Masthead, January/February 2008)
  13. Remembering a Champion: Terri De Rose (Masthead, July/August 2007)
  14. Love In at the Park Hyatt (Masthead, March/April 2006)
  15. Saskatchewan Success (Masthead, March/April 2008)
  16. Publishers: Mark Your Turf (Masthead, November/December 2005)
  17. Harrowsmith Renewal Rate Case Study (Masthead, May/June 2007))
  18. Score with SIPs (Masthead, July/August 2008)
  19. The Wisdom of the Crowd: Canadian Geographic (Masthead, May/June 2008)
  20. Are we Marketers or Masochists (Newsstand Resource, Summer 2003)
  21. Circ Watch 2008 The Ever Changing Newsstand (Masthead, November/December 2007)
  22. A Few Modest Proposals (Masthead, January/February 2006)
  23. Making the Call: Telemarketing might be annoying (Masthead, September/October 2007)
  24. Put Your Circ to Work: Dream big, plan smart (Template, 2006)
  25. Newsstand Demand (Template 2010)

About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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