Covers Sell

Covers Sell


Posted by Scott On March - 30 - 2010

Scott Bullock has motivated and inspired international audiences both large and small on the subject he is most passionate about: newsstand. His 29-year career as a frontline circulator, national distributor, educator and entrepreneur have given him a unique insight into the industry unmatched in the profession.
Scott is a passionate orator and unapologetic magazine booster available to speak at conferences and internal events. His Newsstand Cover Quiz Show has delighted and engaged audiences for more than a decade. As a mentor and trainer, he provides unparalleled expertise and support to circulators, editors and art directors alike, sharing with the team the tactics and techniques to produce covers that sell.
Invite Scott to deliver your next keynote address – or to undertake a custom analysis of your magazine’s cover history. You can reach Scott at:

  • Creator of the Newsstand Cover Quiz Show
  • Annual Guest Lecturer at Ryerson University
  • Annual Guest Lecturer at Centennial College
  • Speaker at Magazines University
  • Speaker at Magnet
  • Guest Lecturer at City & Regional Magazine Association
  • Guest Lecturer at ABC Conference, New York, New York
  • Guest Lecturer at Western Magazine Awards Foundation, Vancouver, BC
  • Guest Lecturer at Manitoba Magazine Publishers Association
  • Guest Lecturer at International Regional Magazine Association



Azure (10)
Canadian Geographic (10)
Check Up (110)
Circasaurus (49)
Cover Fight (20)
Cover of the Week (202)
Covers that Sell (260)
Esquire (10)
Hall of Fame (17)
New and Net-worthy (202)
Quiz Show (5)
Texas Monthly (10)
The Beaver (10)
Then and Now (34)
Uncategorized (11)

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



    See you at the Newsstand .....
    Garden Making issue 4 promo at Chapters Our Feature pktNewsstand Marketer of The Year 2010Scott in the countyIMG_3227Can Geo's Overwaite RackCanGeo201006 SafewayGeo201006Chapters End CapWall of Covers at Native PeoplesDay at RacesVespa at BeachCanadian Geo's Great Wall of CoversGarden Making issue 2 promo at Wal-Mart New Release RackGarden Making issue 2 promo at Chapters End CapPools at CostcoWalmart PromotionPools, Spas & Patios at ZellersHome Depot (Pools, Spas & Patios + Canadian Geographic)Garden Making Launch at ChaptersKen Whyte's Wall of CoversBucky