Covers Sell

Covers Sell

Canada’s History Posts Impressive Gains!

Posted by Scott On December - 19 - 2015

check_mark_125x125Canada’s History magazine (formally The Beaver) is having another record-breaking year at the newsstand in 2015! “We ended the 2014 year with two Record Breaking issues, for both our Oct/Nov 2014 (The World Wars)  issue and the Dec/Jan 2015 issue (Last Spike).  The momentum has carried over into 2015, with 3 more record-breaking covers in 2015, ” says Melony Ward, Publisher. “Interestingly, all 3 record breakers this year feature illustrated covers”, says consultant Scott Bullock. A tip of the cap to Editor Mark Reid, Art Director James Gillespie, Ron Sellwood and the CTC team.

  • The Feb/Mar 2015 issue (Cook) set a new sales record for this time slot, with sales up 69% from prior year’s issue.
  • The Jun/Jul 2015 issue (Northwest) set a new sales record for this time slot, with sales up 41% from prior year’s issue.
  • The Aug/Sep 2015 split cover issue (Squid/New France) will set  new sales record for this time slot, with sales up 67% from prior year’s issue.
  • The Dec/Jan 2015 issue (Last Spike) set a new all time best sales record, with sales up 35% from prior year’s issue.
  • The Oct/Nov 2015 issue (The World Wars) set a new sales record for this time slot with sales up 65% from prior year’s issue.

 

Feb2015 (Small)

 

Jun2015 (Small)

 

Aug2015Squid (Small)

 

Aug2015Quebec (Small)

 

Dec 2014 (Small)

 

Oct 2014 (Small)

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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