Covers Sell

Covers Sell

Canada’s History Posts Impressive Gains!

Posted by Scott On December - 19 - 2015

check_mark_125x125Canada’s History magazine (formally The Beaver) is having another record-breaking year at the newsstand in 2015! “We ended the 2014 year with two Record Breaking issues, for both our Oct/Nov 2014 (The World Wars)  issue and the Dec/Jan 2015 issue (Last Spike).  The momentum has carried over into 2015, with 3 more record-breaking covers in 2015, ” says Melony Ward, Publisher. “Interestingly, all 3 record breakers this year feature illustrated covers”, says consultant Scott Bullock. A tip of the cap to Editor Mark Reid, Art Director James Gillespie, Ron Sellwood and the CTC team.

  • The Feb/Mar 2015 issue (Cook) set a new sales record for this time slot, with sales up 69% from prior year’s issue.
  • The Jun/Jul 2015 issue (Northwest) set a new sales record for this time slot, with sales up 41% from prior year’s issue.
  • The Aug/Sep 2015 split cover issue (Squid/New France) will set  new sales record for this time slot, with sales up 67% from prior year’s issue.
  • The Dec/Jan 2015 issue (Last Spike) set a new all time best sales record, with sales up 35% from prior year’s issue.
  • The Oct/Nov 2015 issue (The World Wars) set a new sales record for this time slot with sales up 65% from prior year’s issue.

 

Feb2015 (Small)

 

Jun2015 (Small)

 

Aug2015Squid (Small)

 

Aug2015Quebec (Small)

 

Dec 2014 (Small)

 

Oct 2014 (Small)

Leave a Reply

Sponsors

About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

Twitter

    Photos

    Activate the Flickrss plugin to see the image thumbnails!