Covers Sell

Covers Sell

Canadian Geo Posts Eye-Popping Gains!

Posted by Scott On December - 18 - 2015

check_mark_125x125In an era where so much of the news is negative, it’s important to point out success stories.  Canadian Geographic is posting some impressive gains so far in 2015.

The Jan/Feb 2015 issue (Wolf) is now 100% final.  Sales increased by 4,375 copies or an 84% improvement from last year’s issue in this time slot.  This was achieved despite cutting dealers back by 520 stores or 10%, and despite a cut to the draw of 3%.  Efficiency improved by 17pts!

The Mar/Apr 2015 issue (Grizzly) is now 100% final.  Sales increased by 2,926 copies or a 68% improvement from last year’s issue in this time slot. Efficiency improved by 9pts!

Editor Aaron Kylie, Art Director Javier Frutos, consulting with CoversSell.Com, have been turning up the heat.

Do covers really sell?  You be the judge.

Jan 2015 (Small)Apr 2015

 

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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