Covers Sell

Covers Sell

Canadian Geo Posts Eye-Popping Gains!

Posted by Scott On December - 18 - 2015

check_mark_125x125In an era where so much of the news is negative, it’s important to point out success stories.  Canadian Geographic is posting some impressive gains so far in 2015.

The Jan/Feb 2015 issue (Wolf) is now 100% final.  Sales increased by 4,375 copies or an 84% improvement from last year’s issue in this time slot.  This was achieved despite cutting dealers back by 520 stores or 10%, and despite a cut to the draw of 3%.  Efficiency improved by 17pts!

The Mar/Apr 2015 issue (Grizzly) is now 100% final.  Sales increased by 2,926 copies or a 68% improvement from last year’s issue in this time slot. Efficiency improved by 9pts!

Editor Aaron Kylie, Art Director Javier Frutos, consulting with CoversSell.Com, have been turning up the heat.

Do covers really sell?  You be the judge.

Jan 2015 (Small)Apr 2015

 

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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