Covers Sell

Covers Sell

New York Magazine’s Best & Worst of 2014

Posted by Scott On December - 14 - 2015

boxing_globe_icon_125x125.2Which covers of New York magazine turned on/turned off Canadian’s in 2014.

Below I will show you six covers in chronological order. 3 Covers were the worst sellers in Canada, while the other 3 were the best selling covers of New York magazine in Canada.

Your task is to separate the best from the worst, and then rank them from best to worst.

No Peeking.  Answers are the bottom of the post.

2014-05                                                      2014-13                                                    2014-27

2014-052014-132014-27

2014-33                                                     2014-41                                                     2014-47

2014-332014-412014-47

 

 

 

 

 

And the Answers Are:

Best-Sellers in Canada

  1. 2014-33  Fall Fashion… Sold 642 copies at a 60% sell-thru
  2. 2014-13 100 Years/Songs/Night… Sold 629 copies at a 61% sell-thru
  3. 2014-27 Real Estate…Sold 617 copies at a 57% sell-thru

Worst Sellers in Canada

  1. 2014-05 Super Bowl…Sold 212 copies at a 21% sell-thru
  2. 2014-41 Drones…Sold 222 copies at a 21% sell-thru
  3. 2014-47 Happy Face…Sold 232 copies at a 22% sell-thru

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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