Covers Sell

Covers Sell

VF Posts big Gain with Caitlyn

Posted by Scott On December - 8 - 2015

check_mark_125x125On June 1st 2015,  I posted the  July 2015 Vanity Fair cover as the Cover of the Week.  It  featured Caitlyn Jenner as the cover girl.

The cover shoot was done by legendary photographer Annie Leibovitz.  The article was written by Pulitzer Prize–winning contributing editor Buzz Bissinger.

So, the question is:  How Did it Sell here in Canada?

The answer is:  Really, Really well!

On a draw of 83,472, it sold 45,706 copies, for a 55% sell-thru.  Last year’s issue in this time slot had a draw of 83,637, sold 20,338, for a 24% sell-thru.  Therefore the gain was an increase of 25,368 copies sold, a 125% improvement.

The last time Vanity Fair sold this many copies in Canada was back on the September 2013 issue, which featured Princess Diana.

Jul 2015 Bruce Jenner

 

2013 September

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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