Covers Sell

Covers Sell

The New Yorker 2015 (1st Half)

Posted by Scott On December - 3 - 2015

boxing_globe_icon_125x125.2Which issues of the The New Yorker sold the best in Canada in the first half of 2015?

Below are the 3 Best Sellers, along with the worst seller.

On the left is how they looked on newsstands with their cover wrap.

And on the right is how they looked without the cover wrap.

Take you best guess then check the answers at the bottom of the page.

Jan 19th, 2015

2015 Jan 19th2015 Jan 19th without

Feb 23rd, 2015

2015 Feb 23rd withCV1_TNY_02_23_15Nelson.indd

Mar 16th, 2015

2015 Mar 16th2015 Mar 16th without

May 11th, 2015

2015 May 11th with2015 May 11th without

The Results Are:

Jan 19th 2015:  Sold 1,170 copies at a 15% sell-thru  (Ebola is a real buzz kill)

Feb 23rd 2015:  Sold 4,112 copies at a 38% sell-thru  (Classic Take on a Classic)

Mar 16th 2015:  Sold 2,051 copies at a 21% sell-thru

May 11th 2015:  Sold 2,014 copies at a 24% sell-thru

The Feb 23rd cover is a classic take on a classic cover.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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