Covers Sell

Covers Sell

Esquire’s 1000th Issue

Posted by Scott On October - 29 - 2015

cover_of_the_week-125x125If you haven’t seen the October 2015 issue of Esquire, rush out to newsstands and grab a copy before you miss out.

This issue should be must reading for any Publisher, Editor, Art Director, Advertising Director or Circulation Manager, as it documents the history of American culture, as seen through the pages of Esquire magazine.

The 212 page issue is packed with insights into the creative process.

And if you ever wondered if covers are taken extremely seriously by Esquire, this issue makes it clear that creating fantastic covers is central to the Esquire brand and identity.

In fact, the October 2015 cover is a huge five-page gatefold (sponsored by Samsung…they get it) that showcases 20+ classic covers from the Esquire archive.

On page 38 you’ll find the very first cover of Esquire, from Autumn 1933… and issue that had articles by Ernest Hemmingway, John Dos Passos, and Dashiell Hammett…quite the editorial line-up.

On page 40 you’ll find A Note From the Editor, David Granger, that announces the launch of a new digital archive, Esquire Classic, that has every issue, every article, every cover, every ad ever produced by Esquire.

On page 68 you’ll find four images from some of Esquire’s famous “cover-up” covers, featuring semi-nude models who have been covered in artistically interesting ways.

On page 77 you will find a brief expose on the classic Angie Dickinson cover from March 1966, which led to a re-creation for the famous Britney Spears cover in November 2003.

On page 108 you’ll learn about Carl Fischer (now 91 years old), the photographer who collaborated with Editor George Lois, on 60 iconic covers from 1963 to 1972.  It’s a fascinating expose on the creative process.  It features stories about the Muhammad Ali cover (April 1968), the Campbell Soup cover (May 1969), the Sonny Liston cover (Dec 1963), The Chicago Democratic convention cover (Nov 1968) and the Lt. Calley cover (Nov 1970).

On page 134 you’ll find an article on covers featuring JFK…no one has appeared on more Esquire covers!

On page 180 you’ll find two covers featuring sex symbols shaving… Marilyn Monroe March 1965, and Jessica Simpson May 2008…which is clearly sponsored by The Art of Shaving, who has an adjacent gatefold ad…smart!

And sprinkled throughout you’ll find other covers with briefs on why they mattered.

This issue demonstrates the importance of magazines, and why covers matter.  Don’t miss it.

Oct 2015

1968_4Sonny Liston cover

May 2008 SimpsonMTIwOTM2ODkzNzQ2ODI5MjAy

Nov 2003Angie Mar 1966

2011 NovApr 2004

JFK1Jan 2010 Kennedy

 

 

 

 

 

 

 

 

 

 

 

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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