Covers Sell

Covers Sell

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Posted by Scott On July - 15 - 2015

The Fall 2015 issue of Canadian Scrapbooker is scheduled to hit newsstands on August 31st, 2015.

This niche magazine is of the highest quality, with perfect binding, gorgeous matte stock, and is a minimum of 148 pages thick.  It retails for $11.99.

Fact:  This title ranked 180th most profitable at Overwaite for the past year (Apr 1st 2014 to Mar 31st 2015), ranking it ahead of titles such as:  Harper’s Bazaar, Country Home, Country Sampler, Esquire, More, Runners World, and Maxim, just to name a few.

On this issue, we went with a clean white background.  We moved the image to the right, and re-oriented all our cover lines to the left.  We used numbers in two places to quantify the value proposition. We prioritized our top stories from top to bottom. Plus, we cleaned up the presentation of the UPC code.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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