Covers Sell

Covers Sell

Canadian Cycling Sets New Sales Record!

Posted by Scott On June - 17 - 2015

check_mark_125x125The Dec/Jan 2015 issue of Canadian Cycling has established a new, all-time sales record.  Not only is it the best-selling issue in this time slot, it is also the best selling issue ever for Canadian Cycling.

The first issue of Canadian Cycling was the Apr/May 2010…29 issues back in time.

This cover took a much simpler, “poster like” approach, with just 4 main hooks, plus the sky bar.

The type on the main sell was bumped up larger than normal.

  • The issue sold 103% better than the issue before it.
  • It sold 58% better than all the other issues in 2014.

A special thank you to Ron Sellwood and Peter Van De Geyn, for their help to achieve this new milestone.

 

DecJan 2015 (Small)

 

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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