Covers Sell

Covers Sell

Rotman Cover Rocks

Posted by Scott On May - 14 - 2015

cover_of_the_week-125x125Toronto-based Rotman Management magazine competes with the Harvard Business Review.

The current issue is, in my opinion, the best cover yet produced since Rotman launched an aggressive newsstand expansion in both Canada and the U.S., back in January of 2013.

Kate Mills, circulation manager, informs me that this is the first time the magazine has done a split cover, with one version for subscribers, and this version for the newsstand. “This cover was created by Bakersfield – the Editor, Karen Christensen, showed them clip art that she liked and they created a fresh image for the cover based on it! Which I think is pretty cool of them, said Mills.

Their website is:   http://bakersfield-visual.com/   spring 2015

 

The Subscriber version is below:

A_Spring15 (Small)

 

One Response to “Rotman Cover Rocks”

  1. Martin says:

    It will pull better at newsstand than their traditional covers, which is the goal, but put it in a lineup with 15 HBR covers and it disappears. (I just did this as an exercise and will send it to you, Scott.)

    I’m curious as to your opinion of the Bloomberg BusinessWeek covers. They tend to generate a PT Cruiser-esque response. You love ’em or you hate ’em.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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