Covers Sell

Covers Sell

Horse Sport Sales Jump

Posted by Scott On April - 27 - 2015

The June 2015 issue of Horse Sport is set to hit newsstands on May 25th.

Art Director Bonnie Summerfeldt has managed to pack in 10 different hooks, and still create a poster-like quality on the cover.

The magazine recently (Feb issue) switched from saddle stitched to perfect bound and raised the cover price from $4.95 to $5.99.  Sales on that issue are forecast to be up over 50%.

June 2015

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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