Covers Sell

Covers Sell

Dirt Trax Triple Threat Cover

Posted by Scott On April - 9 - 2015

The Spring 2015 issue of Dirt Trax will feature their first ever “triple threat” cover.

The approach came about after testing a “double image” cover on the Winter 2014 issue.  The result:  a lift in sales of 187%.

This cover also features “celebrity gear guy” Greg Biffle, which was worked into the upper left hand corner of the cover.

The Art Director is Andrew Knor.

Vol 16 #3 (Small)

 

Vol 15 #2 (Small)

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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