Covers Sell

Covers Sell

Jesus Saves

Posted by Scott On March - 30 - 2015

cover_of_the_week-125x125The April 13th 2015 issue of Maclean’s is a real grabber.  With Easter upon us, they’ve timed this issue perfectly.

And by including other religions in the “new research”, they’ve successfully broadened the market appeal.  Heck, even atheists

won’t be able to resist picking it up.

Look for this issue to see a big spike in sales.

April 13th 2015

 

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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