Covers Sell

Covers Sell

Lincoln

Posted by Scott On March - 27 - 2015

cover_of_the_week-125x125The April 2015 issue of National Geographic is sure to be a big seller.

This photograph of the 16th President is iconic.  This cover marks the tragic anniversary of his murder 150 years ago.  Lincoln is considered by many historians to be the greatest president of all time.  He won the Civil War, preserved the Union, and liberated a people who were enslaved.

Despite the election of our first black President (Obama), racial tensions in the USA are sadly still a simmering issue.  This cover feature not only celebrates the legacy of Lincoln but places it in the context we find ourselves in today.  A great read.

 

Apr 2015

 

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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