Covers Sell

Covers Sell

Canadian Cycling 2015 Buyers Guide

Posted by Scott On March - 23 - 2015

The Apr/May 2015 issue of Canadian Cycling sports its annual Buyers Guide on the cover.

This year’s edition features a simple color scheme using a vibrant blue backdrop, white drop out, and red and black to draw the eye to some of the key selling benefits.

The approach is “less is more.”

The issue is 124 pages thick and perfect bound.

The Art Director is Warren Wheeler.

2015 Buyers Guide (Small)

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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