Covers Sell

Covers Sell

Zoomer Cranks up the Heat

Posted by Scott On March - 9 - 2015

cover_of_the_week-125x125Zoomer magazine, who recently won 2 Awards at the Canadian Cover Awards, has just released their new covers for the April 2015 issue.  One cover is for subscribers, and is a bit playful, while the cover for newsstand cranks up the heat.

As noted by Zoomer Magazines’s Editor-in-Chief Suzanne Boyd:

“This issue marks our third themed one covering that three-letter word.  It’s a big word that can mean so much and so many different things to people of various ages, genders and preferences, that we decided to celebrate it with two cover treatments. We approach the topic head to toe, inside and out with perspectives on what boomer men and women want and don’t want between the sheets.”


Apr 2015 Sub (Small)Apr 2015 Newsstand (Small)



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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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