Covers Sell

Covers Sell

Rob Ford Puching Bag Cover Sells

Posted by Scott On March - 3 - 2015

check_mark_125x125Back in May of 2014 I posted the May 12th 2014 issue of Maclean’s as Cover of the Week.  I said:

“This cover is just having so much fun, how can a newsstand junkie not give in to temptation?

For skybar lovers, Maclean’s can always be counted on for strong, easy to read skybar.

Nice use of the cover real estate.  Overall just a great magazine cover!”

So, how did it sell?  Only 3 of the 21 covers in the first half of 2014 outsold it.  It beat the average sale for the first half of 2014 by 22%.

Nice job!

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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