Covers Sell

Covers Sell

Prince Charles Sells

Posted by Scott On March - 3 - 2015

check_mark_125x125Back in April 2014 I posted the May 2014 issue of Zoomer as the cover of the week.

It sold 2,187 more copies than the issue in the same time slot in the prior year.

That’s a 47% lift.

Very nice results indeed!

 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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