Covers Sell

Covers Sell

Fly Fusion Growth in USA

Posted by Scott On February - 18 - 2015

check_mark_125x125Fly Fusion magazine had a banner year in 2014, as they continued their growth strategy in the USA.

Very few Canadian magazines can seriously compete in the USA market. But Fly Fusion now sells more copies in the USA then they do in Canada.

All four issues in 2014 posted impressive sales gains.

Three of four  issues established new all time sales for their respective time slots.

A shout out goes to Susan Keavney at Coast to Coast.

  1. Winter issue up 7%
  2. Spring issue up 21%
  3. Summer up 13%
  4. Fall up 23%

Winter 2014  (Small)Spring 2014 (Small) Summer 2014 (Small)fall 2014 (Small)

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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