Covers Sell

Covers Sell

Legion SIP Rocks

Posted by Scott On February - 18 - 2015

check_mark_125x125The Victoria Cross SIP from Legion Magazine was a winner.

Sales were 8,360 copies.

Sell-through was 42%.

Sales were up 4,143 copies or 98% from the previous year in the Winter time slot.

Copies sold at a $14.95 price point.

It has been shortlisted for the 2015 Canadian Cover Awards.

VC_CoverFinal (Medium) (Small)

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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