Covers Sell

Covers Sell

New Look for Canada’s History

Posted by Scott On February - 17 - 2015

thenandnow_125x125Canada’s History is unveiling a new look, effective with the Apr/May 2015 issue.  Here’s what the Editor-In-Chief Mark Reid says:

 

Apr 2015 (Small)

“In 2015, Canada’s History — formerly The Beaver magazine — will mark its ninety-fifth birthday. As Canada’s second-oldest magazine, we’re proud of our past, but also focused on the future.

For more than a year, the editorial team, led by art director James Gillespie, has worked on a refreshed design that places Canada’s History squarely in the spectrum of twenty-first-century publishing. It was truly a team effort, with special thanks going out to design consultant Karen Simpson for her advice and encouragement.

Our new look, which debuts with our April-May 2015 issue, features new fonts and font sizes that improve readability.
Both the front and back of book sections have been streamlined. The Currents section is now more visually dynamic, and some regularly recurring items — such as “Brush Strokes” — have been re-imagined for a modern audience. Our former Reviews Section is now titled Books, and will feature not only book reviews but also interviews with authors, book excerpts and other items of interest to readers.

The features section also received a makeover, and now employs a tasteful design that showcases — rather than competes with — the words, pictures and paintings. Layouts are cleaner thanks to the creative use of white space.

As many readers know, Canada’s History used to be called The Beaver, and we have not forgotten our historic connection to that iconic publication, or the Hudson’s Bay Company, which launched the magazine in 1920 as an internal newsletter. In Canada’s History you will find many nods to our past; we’ve retained our Trading Post column that showcases fur trade-era artifacts; every feature article ends with a small beaver icon; and we’ve renamed the Letters page “The Packet,” as it was called back in 1920 when the magazine was launched.

In unveiling our new look, we pledge to do our best to honour the legacy of this historic publication. And we look forward to sharing Canada’s stories for many years to come.”

Mark Collin Reid
Editor-in-Chief, Canada’s History magazine

Leave a Reply

Sponsors

About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

Twitter

    Photos

    Activate the Flickrss plugin to see the image thumbnails!