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New Look for Canada’s History

Posted by Scott On February - 17 - 2015

thenandnow_125x125Canada’s History is unveiling a new look, effective with the Apr/May 2015 issue.  Here’s what the Editor-In-Chief Mark Reid says:

 

Apr 2015 (Small)

“In 2015, Canada’s History — formerly The Beaver magazine — will mark its ninety-fifth birthday. As Canada’s second-oldest magazine, we’re proud of our past, but also focused on the future.

For more than a year, the editorial team, led by art director James Gillespie, has worked on a refreshed design that places Canada’s History squarely in the spectrum of twenty-first-century publishing. It was truly a team effort, with special thanks going out to design consultant Karen Simpson for her advice and encouragement.

Our new look, which debuts with our April-May 2015 issue, features new fonts and font sizes that improve readability.
Both the front and back of book sections have been streamlined. The Currents section is now more visually dynamic, and some regularly recurring items — such as “Brush Strokes” — have been re-imagined for a modern audience. Our former Reviews Section is now titled Books, and will feature not only book reviews but also interviews with authors, book excerpts and other items of interest to readers.

The features section also received a makeover, and now employs a tasteful design that showcases — rather than competes with — the words, pictures and paintings. Layouts are cleaner thanks to the creative use of white space.

As many readers know, Canada’s History used to be called The Beaver, and we have not forgotten our historic connection to that iconic publication, or the Hudson’s Bay Company, which launched the magazine in 1920 as an internal newsletter. In Canada’s History you will find many nods to our past; we’ve retained our Trading Post column that showcases fur trade-era artifacts; every feature article ends with a small beaver icon; and we’ve renamed the Letters page “The Packet,” as it was called back in 1920 when the magazine was launched.

In unveiling our new look, we pledge to do our best to honour the legacy of this historic publication. And we look forward to sharing Canada’s stories for many years to come.”

Mark Collin Reid
Editor-in-Chief, Canada’s History magazine

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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