Covers Sell

Covers Sell

Grizzly

Posted by Scott On February - 12 - 2015

The April 2015 issue of Canadian Geographic features a Grizzly Bear as the “celebrity”.  This cover is pin-up poster quality.

Editor Aaron Kylie says:

“The Canadian Geographic team felt the treatment of the main cover line “GRIZZLY” was very impactful, and combined well with the great direct eye contact of the bear. Add some bold hits of red in the corner slash and the plus sign in the bottom left-hand corner, and we think we’ve got an eye-catching cover that should stand out well on the newsstand. Kudos to art director Javier Frutos, photo editor Jessica Finn, and Don Johnston of Grandmaison Photography for the collaboration.”

Canadian Geographic has historically had success with Bear Covers.  Here’s the latest.  And then some oldies but goodies.  If it works, keep doing it!

Apr 2015

Dec 1996Dec 2003Jan 1997 (Small)

Dec 2008Jan 1994      Dec 2005

BearCover (Medium)

 

 

 

 

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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