Covers Sell

Covers Sell

Wolf 2015

Posted by Scott On December - 12 - 2014

The Jan/Feb 2015 issue of Canadian Geographic is on press and set to hit newsstands soon.  Here’s what Editor Aaron Kylie said on his blog about the cover: “When it comes to Canadian Geographic wildlife covers, it’s statistically proven that predators sell — particularly bears and wolves. (Indeed, our bestselling cover ever, December 2009, featured a wolf.) So when we decided a wolf would grace the cover of our January/February edition, our annual wildlife issue, we had no doubt we’d have great options to choose from, and hopefully another bestseller on our hands.” The Art Director is Javiar Frutos. Jan 2015 (Small)   And here is the best-selling cover ever for Canadian Geographic: Dec 2009

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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