Covers Sell

Covers Sell

Hot Honda Bike

Posted by Scott On November - 27 - 2014

The Jan/Feb 2015 issue of Motorcycle Mojo is scheduled to hit newsstands on December 29th.  This time slot almost always produces the best-selling issue each year, as readers in need of a fix in the dead of Winter, and in the mood to shop for a new ride, and plan their Spring and Summer trips, buy the magazine.

Art Director Amy McCleverty says, “Our Jan/Feb 2015 cover was inspired by the clean lines of the Honda CBR650F, this cover image is big, bold and in your face. The soft focus background allows for great legibility of cover lines and the brilliant red and blue add that extra pop of colour. The traditional, colourful Newfoundland village in the top right corner pulls the page together to make a cover that will grab you when browsing the newsstands this Winter.”

 

JanFeb 2015

For your cover-viewing and listening pleasure…

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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