Covers Sell

Covers Sell

Horse Annual SIP

Posted by Scott On November - 26 - 2014

Horse Canada magazine has unveiled their 2015 Horse Annual SIP, which goes on sale December 15th, 2014.  It’s just in time for a last minute Christmas Gift.

The Annual sells for $7.95, while regular issues sell for $4.75.

Circulation Director Karin Apfel said,  “Historically, a best seller for the Horse Publications Group franchise, in 2012  it underwent a title and theme change to focus on equine health, the leading concern for all horse owners, according to surveys done by the publisher. As the Canadian Horse Annual – Health Special, it is respected and supported by all five Canadian veterinary schools and provides leading edge health care information for horse owners across the country.”

Art Director Sieu Truong makes great use of the left-hand side of the cover to punch out numerous sell lines.  Good use of red in selective spots to help direct the eye down the cover, and to highlight key details. Great action shot and eye contact with a handsome horse.

2015HorseAnnual_Cover_Digital

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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