Covers Sell

Covers Sell

Sled Dogs

Posted by Scott On November - 25 - 2014

The Winter 2014 issue of Prairies North went on sale November 17th, 2014.

Art Director Lionel Hughes chose a close up profile shot, which really works to communicate the main selling feature fast.

This publication historically does extremely well with large animal covers.  All three of the ones below were best-sellers in their year of publication.

 

Winter 2014

 

2003 Winter2004 Winter2012 Winter

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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