Covers Sell

Covers Sell

Sled Dogs

Posted by Scott On November - 25 - 2014

The Winter 2014 issue of Prairies North went on sale November 17th, 2014.

Art Director Lionel Hughes chose a close up profile shot, which really works to communicate the main selling feature fast.

This publication historically does extremely well with large animal covers.  All three of the ones below were best-sellers in their year of publication.


Winter 2014


2003 Winter2004 Winter2012 Winter


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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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