Covers Sell

Covers Sell

Paper Magazine

Posted by Scott On November - 14 - 2014

cover_of_the_week-125x125Have you ever heard of Paper Magazine?  I certainly hadn’t, until yesterday.   But thanks to a morning TV “news” program, I was alerted  to the fact that Kim Kardashian had decided to pose nude for Paper magazine.  A quick google search and there it was, Kim in all her glory for the world to behold.

They call the Winter issue their “Art Issue.”  Their web site goes on to say:  Our 2014 Art Issue is an art project in and of itself, in which we explore, deconstruct and obsess over the theme of attention: BREAK THE INTERNET. Pairing Kim Kardashian with the legendary photographer Jean-Paul Goude was the kickoff. Like it or not, Kardashian is a Hyper-Pop-Culture-Icon-Institution. She understands fame and popularity as if it were coded in her DNA. Goude popped the cork on what makes her an icon: it is not just her ass, but her willingness to give us 100 percent.”   Really?   Uh huh, sure.

According to their website, Paper has been around for 30 years. I guess I’ve been out of touch for 3 decades.  But not anymore. Here is how they describe themselves:

“PAPER COMMUNICATIONS is a MAGAZINE, a WEBSITE and a CREATIVE STRATEGY AGENCY that helps brands connect to the culture that has grown from our days in downtown New York clubs, art galleries and fashion runways. Just as we have evolved over these past 30 years, we are now helping brands embrace the ever-changing cultural landscape with event marketing,design collaborations, trend reporting, content creation, overall strategy and most importantly introducing brands into our world of influencers and tastemakers, who create the culture we celebrate.”   Ok then.

Perhaps that’s why their web site is selling the Limited Edition Nude cover for $20 + $4  for shipping and handling.  You can also order the Cover With Dress for $10 + $4 for shipping and handling.   One can’t help wondering how much Paper paid Kim to pose for their Winter 2014 Art Issue?    The bottom line (wink wink) is that now a lot of people are talking about Paper Magazine,  liking them on Facebook, and tweeting about them on Twitter.   Mission accomplished.

Kim_cover_web_2_1343e9dd-5eed-440f-8ddb-e1e1fe557590_1024x1024

Kim_cover_web_1_6d755cfc-2974-4ee2-85a4-14114bceffee_1024x1024

 

 

 

Leave a Reply

Sponsors

About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

Twitter

    Photos

    Activate the Flickrss plugin to see the image thumbnails!